Foreplay workflows for B2B go-to-market teams
Ad research and swipe file system for creative strategy
Foreplay is used to save, organize, and analyze ads from competitors and inspiration brands. In B2B workflows, it helps marketers build swipe files, compare campaign angles, identify messaging gaps, and brief new creative based on what the market is already seeing.
Used in
4
4 workflows currently reference Foreplay.
Core tool count
3
3 workflows mark Foreplay as a primary tool.
Common roles
4
Roles are derived from how the tool is used inside each workflow.
Common uses
How Foreplay shows up in the workflow library
These are not generic feature labels. They come from the specific job Foreplay performs inside published workflows.
Workflow links
Workflows using Foreplay
Analyze Meta ad creatives with an AI scoring agent
Collect competitor Meta ads, score their visuals and messaging patterns with AI vision, then turn the findings into a prioritized creative testing backlog.
Role in workflow
Swipe file organization
Multi-channel ad creative sprint: 50 ads across LinkedIn, Google, and Meta in one day
Turn one campaign brief into 50 channel-specific ad variations with tailored hooks, formats, visuals, CTAs, and testing notes for LinkedIn, Google, and Meta.
Role in workflow
Ad inspiration and swipe file research
Produce 20 on-brand ad visual variants from one campaign concept
Use Foreplay, Magnific, and Canva to turn one approved B2B campaign idea into a structured set of ad visual variants for testing across LinkedIn and retargeting.
Role in workflow
Creative reference and swipe analysis
Build industry-vertical ad campaigns from one master campaign using AI
Turn one core B2B campaign into 5-8 vertical-specific ad campaigns with tailored pain points, proof points, creative angles, and CTAs.
Role in workflow
Ad swipe file and creative research