1
Turn the campaign brief into testable message angles
30 min
30 min
Paste your campaign brief into Claude and ask it to create 8-10 distinct message angles. Include pain-led, outcome-led, contrarian, proof-led, comparison, urgency, founder POV, and practical how-to angles. Each angle should have a clear hypothesis about why it might work.
Output
A message angle matrix with hypotheses for the creative sprint.
Claude
Pro tip
Do not start with channel formats. Start with angles. Channels change execution, but the angle is what you are actually testing.
Prompt template
Create testable ad message angles from this B2B campaign brief.
Campaign brief:
{{campaign_brief}}
Audience:
{{target_audience}}
Offer:
{{offer}}
Landing page:
{{landing_page_summary}}
Proof points:
{{proof_points}}
Return 8-10 distinct message angles. For each angle, include:
1. Angle name
2. Core buyer pain or desire
3. Main claim
4. Why this angle might work
5. Best-fit channel: LinkedIn, Google, Meta, or all
6. Example hook
Avoid generic B2B claims and vague productivity language.