Reverse-engineer competitor Google Ads strategy and build counter-campaigns

Research the current search landscape for these paid-search queries.

Market and geography:
{{market_and_geography}}

Queries:
{{queries}}

Known competitors:
{{competitors}}

For each query, return:
1. Likely search intent
2. Competitors or categories appearing repeatedly
3. Common ad claims
4. Common organic-result framing
5. Comparison or alternative content present
6. Buyer questions or objections visible in the results
7. Important geographic or timing limitation
8. Source URL and access date for every observation
9. Confidence level
10. What a marketer should verify manually in an incognito search

Do not claim a stable ad position or impression share from a single observation. Do not invent ad copy. Mark unavailable or variable results clearly. A paid media owner will verify the priority SERPs before strategy decisions.

Normalize this competitor paid-search evidence.

Ad and landing-page records:
{{ad_and_page_records}}

Semrush keyword export:
{{keyword_export}}

SERP research:
{{serp_research}}

Return one table with:
1. Competitor
2. Query or keyword
3. Intent category
4. Ad headline and description
5. Primary claim
6. Offer and CTA
7. Destination page
8. Proof shown
9. Objection addressed
10. Message-to-page consistency
11. Possible weakness
12. Source and date
13. Confidence

Do not infer performance, spend, or conversion from visible copy. Preserve exact source text where supplied and mark missing fields. A paid media owner will verify intent and landing-page classifications.

Identify credible counter-positioning opportunities from this paid-search evidence.

Normalized competitor table:
{{normalized_competitor_table}}

Our verified capabilities:
{{our_capabilities}}

Our approved proof:
{{our_proof}}

Our limitations:
{{our_limitations}}

Return:
1. Crowded claims with evidence count
2. Missing buyer questions or objections
3. Ad-to-page proof gaps
4. Intent segments competitors treat too generically
5. Credible counter-positioning opportunities
6. Proof required for each opportunity
7. Risks or limitations
8. Opportunities to reject because we cannot substantiate them
9. Recommended priority and confidence

Do not invent competitor performance or our proof. Separate observation from interpretation. A product marketing and paid media reviewer will approve the opportunities used in campaign planning.

Create a Google Ads counter-campaign plan from these approved gaps.

Approved opportunities:
{{approved_opportunities}}

Keyword data:
{{keyword_data}}

Our proof:
{{our_proof}}

Landing-page options:
{{landing_page_options}}

Return three to five ad groups with:
1. Search intent
2. Keyword themes
3. Match-type guidance
4. Negative-keyword themes
5. Counter-positioning angle
6. Claim and proof
7. CTA
8. Required landing-page section
9. Disqualifying traffic
10. Compliance or review risk
11. Launch priority

Do not recommend a claim without approved proof. Do not mix competitor, alternative, category, and problem intent in one group. Mark decisions that require paid media, legal, or product approval.

Write responsive search ad assets for these approved ad groups.

Ad-group plans:
{{ad_group_plans}}

Approved claims and proof:
{{approved_claims_and_proof}}

Crowded phrases to avoid:
{{phrases_to_avoid}}

Brand and legal rules:
{{brand_and_legal_rules}}

For each ad group, create:
1. Twelve headlines, target 30 characters
2. Six descriptions, target 90 characters
3. Four sitelink ideas
4. Six callout ideas
5. Asset purpose: relevance, proof, pain, comparison, or CTA
6. Pinning caution
7. Claim requiring human verification

Do not invent metrics, guarantees, pricing, or competitor facts. Keep the search intent clear. Flag any asset that may exceed limits or create a misleading combination. A paid media manager will verify counts and platform policy before upload.

Audit ad-to-landing-page alignment.

Ad-group plans and assets:
{{ad_groups_and_assets}}

Landing-page copy:
{{landing_page_copy}}

Approved proof:
{{approved_proof}}

For each ad group, return:
1. Search intent
2. Ad promise
3. Matching page headline or section
4. Proof present or missing
5. Objection answered or missed
6. CTA alignment
7. Contradictory wording
8. Mobile above-the-fold requirement
9. Exact page change needed
10. Launch status: ready, revise, or blocked

Do not assume an unshown page element exists. Do not suggest proof we do not have. A landing-page owner and paid media manager will approve all fixes before launch.

Create a launch QA and learning plan for this counter-campaign.

Approved campaign plan:
{{campaign_plan}}

Final ad assets:
{{ad_assets}}

Landing-page audit:
{{landing_page_audit}}

Budget and conversion context:
{{budget_and_conversion_context}}

Return:
1. Pre-launch QA checklist
2. Tracking and conversion checks
3. Budget and brand-safety guardrails
4. First search-term review trigger
5. Negative-keyword review process
6. Early quality signals
7. Outcome metrics that need more volume
8. Pause, revise, and expand thresholds
9. Owner and review date for each check
10. Competitor-monitoring cadence

Do not invent benchmark thresholds. Use placeholders where the business must set a value. A paid media owner will approve the final controls before launch.