Reverse-engineer competitor Google Ads strategy and build counter-campaigns

Start with 3-5 direct competitors. Use Google Ads Transparency Center to find active search and display ads where available, then capture screenshots, headlines, descriptions, CTAs, and destination URLs. Open each landing page and copy the hero headline, subhead, offer, proof points, pricing claim, and primary CTA into a simple spreadsheet.

Use Semrush to identify the keywords your competitors are bidding on. Export paid keywords, estimated traffic, CPC, ad position, and landing page URLs. Then use Perplexity to manually check a few high-intent SERPs and note who appears repeatedly, what claims dominate, and whether the organic results frame the problem differently than the ads.

Paste your competitor ad copy, landing page copy, and keyword notes into Claude. Ask it to cluster the market into repeated claims: cheapest, fastest, easiest, enterprise-grade, AI-powered, compliance-ready, or category-specific angles. The goal is to see where everyone sounds the same before you write a single ad.

Analyze this competitor paid search dataset for the {{category}} market.

Competitor ad and landing page data:
{{competitor_ad_and_page_data}}

Paid keyword notes:
{{paid_keyword_notes}}

Output:
1. Repeated claims across competitors
2. Overused phrases that should be avoided
3. Underused buyer pains or objections
4. Competitor proof gaps
5. Search intents where we can credibly counter-position
6. 5 recommended counter-campaign angles

Be specific. Do not give generic advice like 'focus on value.'

Create 3-5 campaign angles mapped to search intent. For example, competitor comparison terms may need proof-heavy copy, while category terms may need a contrarian hook that breaks sameness. Use Claude to convert the gap analysis into campaign themes, negative keywords, landing page requirements, and ad group structure.

Turn this competitive gap analysis into a Google Ads counter-campaign plan.

Our product:
{{product_description}}

Our strongest proof points:
{{proof_points}}

Competitive gap analysis:
{{gap_analysis}}

Keyword data:
{{keyword_data}}

Create:
- 3-5 ad groups
- Search intent for each ad group
- Primary counter-positioning angle
- Keywords to include
- Negative keywords to consider
- Landing page message required
- Risk or compliance note if any

Keep this practical enough for a paid media manager to build.

Use Claude to write 8-12 responsive search ad headline options and 4-6 descriptions per ad group. Force the copy to avoid competitor clichés from the earlier analysis. Include at least one proof-led variant, one pain-led variant, one switching-cost variant, and one direct comparison variant for each ad group.

Write Google Ads copy for these counter-campaign ad groups.

Ad groups and angles:
{{ad_group_plan}}

Competitor clichés to avoid:
{{overused_phrases}}

Our proof points:
{{proof_points}}

For each ad group, write:
- 12 headlines under 30 characters where possible
- 6 descriptions under 90 characters
- 2 sitelink ideas
- 2 callout extension ideas

Include a mix of proof-led, pain-led, switching-cost, and comparison-style copy. Do not use hype words.

Before launch, turn the strategy into a QA checklist. Confirm that each ad group has a matching landing page section, each claim has proof, and each keyword maps to one clear search intent. Add a tracking plan for CTR, search term quality, conversion rate, and competitor impression overlap.