B2B AdsintermediatePro

Create a creative testing roadmap from 6 months of ad performance data

Analyze historical ad performance to identify which messages, visuals, formats, and CTAs actually worked, then turn those patterns into a quarterly test plan.

What you will have

A next-quarter creative testing roadmap based on real performance patterns from your last 6 months of paid ad data.

Setup time

3-5 hours

Time saved

8-12 hours vs. manual creative performance analysis

Estimated cost

$150 to $700 per month

Tools used

6 tools

Why this works

Creative testing often starts with brainstorming instead of evidence. But the last six months of ads already contain clues about what buyers respond to: hooks, formats, proof types, visuals, CTAs, and audience-message fit. This workflow turns messy historical performance into a practical roadmap so the next quarter of testing starts from patterns, not guesses.

Step-by-step workflow

Preview the workflow

Step 1 is open. Pro unlocks the remaining steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and implementation details.

Export 6 months of ad performance data

1 hour

Use Supermetrics to pull campaign, ad set, ad, creative, audience, spend, impressions, clicks, CTR, CPC, conversions, conversion rate, CPL, pipeline where available, and date range into a spreadsheet. Include the creative name, copy, format, and destination URL wherever possible. Clean campaign names enough that you can tell which audience, offer, and message each ad belonged to.

Output

A 6-month ad performance dataset with creative, audience, spend, and conversion metrics.

SupermetricsLooker Studio

Pro tip

If naming conventions are messy, fix them during the analysis. Bad naming is one of the main reasons teams cannot learn from paid media history.

Pro workflow preview

Previewing 1 of 7 steps

Pro membership

Unlock the full workflow

Get the remaining 6 steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and weekly new workflows.

$9/month

Tag each creative by message and format

Identify performance patterns by creative attribute

Turn patterns into test hypotheses

Build the quarterly testing roadmap

Create creative briefs and first mockups

Create a live creative learning dashboard

See Pro plan

2Tag each creative by message and format

Locked

3Identify performance patterns by creative attribute

Locked

4Turn patterns into test hypotheses

Locked

5Build the quarterly testing roadmap

Locked

6Create creative briefs and first mockups

Locked

7Create a live creative learning dashboard

Locked

Expected results

Historical data analyzed

6 months of creative performance

Six months is usually enough to reveal recurring message, format, CTA, and audience patterns without relying only on short-term campaign noise.

Test roadmap output

8-15 creative tests

A quarterly roadmap should include enough tests to create learning momentum while still leaving budget for statistically useful reads.

Time saved

8-12 hours

AI accelerates tagging, pattern detection, and hypothesis generation, which are usually the slowest parts of creative performance analysis.

Creative strategy quality

Evidence-based briefs

The roadmap is based on past performance patterns and explicit hypotheses, reducing reliance on subjective creative preferences.

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