Best for
- B2B teams running LinkedIn, Google, Meta, or programmatic ads
- Paid media managers planning the next quarter of creative tests
- Demand gen teams that want evidence-based creative briefs
Analyze historical ad performance to identify which messages, visuals, formats, and CTAs actually worked, then turn those patterns into a quarterly test plan.
A next-quarter creative testing roadmap based on real performance patterns from your last 6 months of paid ad data.
Quick view
Check the audience, core tools, and access before you start the detailed steps.
Best for
Core tools
6 tools used across the workflow.
Access
Preview the open steps, then unlock the remaining implementation details and prompts.
Why this works
Creative testing often starts with brainstorming instead of evidence. But the last six months of ads already contain clues about what buyers respond to: hooks, formats, proof types, visuals, CTAs, and audience-message fit. This workflow turns messy historical performance into a practical roadmap so the next quarter of testing starts from patterns, not guesses.
Expected results
Historical data analyzed
6 months of creative performance
Six months is usually enough to reveal recurring message, format, CTA, and audience patterns without relying only on short-term campaign noise.
Test roadmap output
8-15 creative tests
A quarterly roadmap should include enough tests to create learning momentum while still leaving budget for statistically useful reads.
Time saved
8-12 hours
AI accelerates tagging, pattern detection, and hypothesis generation, which are usually the slowest parts of creative performance analysis.
Creative strategy quality
Evidence-based briefs
The roadmap is based on past performance patterns and explicit hypotheses, reducing reliance on subjective creative preferences.
Step-by-step workflow
Step 1 is open. Pro unlocks the remaining steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and implementation details.
1 hour
1 hour
Use Supermetrics to pull campaign, ad set, ad, creative, audience, spend, impressions, clicks, CTR, CPC, conversions, conversion rate, CPL, pipeline where available, and date range into a spreadsheet. Include the creative name, copy, format, and destination URL wherever possible. Clean campaign names enough that you can tell which audience, offer, and message each ad belonged to.
A 6-month ad performance dataset with creative, audience, spend, and conversion metrics.
If naming conventions are messy, fix them during the analysis. Bad naming is one of the main reasons teams cannot learn from paid media history.
Pro workflow preview
Previewing 1 of 7 steps
Get the remaining 6 steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and ongoing workflow and prompt releases.
$9/month
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