Best for
- Paid media teams that need structured creative intelligence before launching tests
- B2B startups entering a category with many similar ad claims
- Creative strategists building test roadmaps from competitor patterns
Collect competitor Meta ads, score their visuals and messaging patterns with AI vision, then turn the findings into a prioritized creative testing backlog.
Build a competitor creative scorecard, pattern library, and next-test backlog based on visual and messaging signals from active Meta ads.
Quick view
Check the audience, core tools, and access before you start the detailed steps.
Best for
Core tools
6 tools used across the workflow.
Access
Preview the open steps, then unlock the remaining implementation details and prompts.
Why this works
Competitor ad reviews often stop at copy-paste swipe files. This workflow turns raw creative examples into a scoring system: hook, visual pattern, proof type, offer, CTA, and differentiation gap. The result is a more disciplined testing roadmap instead of another folder of screenshots nobody uses.
Expected results
Ads analyzed
50-100 competitor ads
This range gives enough pattern coverage for one category without turning the review into a huge research project.
Backlog produced
10-15 creative tests
A focused backlog gives paid media teams a practical next sprint instead of a long list of abstract observations.
Research consistency
Scored rubric
A structured rubric makes analysis repeatable across competitors, formats, and future review cycles.
Decision quality
Hypothesis-led tests
Every recommended creative direction ties back to a gap, pattern, or overused claim found in the ad set.
Step-by-step workflow
The first 2 steps are open. Pro unlocks the remaining steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and implementation details.
1-2 hours
1-2 hours
Use Meta Ad Library and Foreplay to collect 50-100 active ads from direct competitors, adjacent competitors, and aspirational B2B brands. Save creative URL, brand, format, copy, offer, landing page URL, and screenshot or video file when available. Keep the set focused on one campaign goal such as demos, event registrations, or report downloads.
A structured competitor ad library ready for AI scoring.
Include ads from adjacent categories because they often reveal creative patterns your direct competitors have not copied yet.
30 min
30 min
Create a creative scoring rubric with categories for hook clarity, visual distinctiveness, proof strength, offer specificity, CTA match, audience relevance, and category sameness. Add a 1-5 score for each category and a notes field. The rubric prevents the AI from producing vague creative opinions.
A consistent scoring rubric for every competitor ad asset.
Add a category called sameness. Many ads are technically fine but invisible because they look exactly like every other ad in the category.
Pro workflow preview
Previewing 2 of 7 steps
Get the remaining 5 steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and ongoing workflow and prompt releases.
$9/month
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