Define the trend boundaries
45 min
45 min
Create a Google Sheets tab that lists topics your brand can credibly comment on, topics to avoid, source types to trust, review owner, and publishing rules. This prevents the system from chasing every viral topic. Your goal is timely relevance inside your lane, not generic newsjacking.
A trend relevance rulebook for the automation to follow.
Add a 'we have no right to comment' list. It saves you from opportunistic posts on topics where your brand has no credibility.