Build a B2B short-form video ad testing engine from one offer

Start in Google Sheets and create one row per planned video variant. Use columns for audience, pain angle, hook pattern, proof point, format, CTA, landing page URL, approval status, post URL, and performance notes. Keep the matrix small enough to test seriously: 15-25 variants is plenty for one sprint.

Use Claude to convert the campaign offer into several script patterns: before/after, mistake-to-fix, myth-busting, quick demo, objection answer, and customer proof. Each script should be 20-40 seconds, plain-spoken, and tied to one CTA. Save each script back to the creative matrix.

Turn this B2B campaign offer into short-form video ad scripts.

Offer:
{{offer}}

Audience:
{{audience}}

Pain points:
{{pain_points}}

Proof points:
{{proof_points}}

CTA:
{{cta}}

Create 6 script patterns:
1. Before/after
2. Costly mistake
3. Myth-busting
4. Quick demo
5. Objection answer
6. Customer proof

For each script, include hook, narration, visual direction, on-screen text, CTA, and risk notes. Keep each script under 40 seconds. Do not invent claims.