Best for
- B2B teams running LinkedIn ads with too few creative variants
- Demand gen teams that need visual testing without waiting on design cycles
- Agencies producing creative sprints for multiple clients
Use Foreplay, Magnific, and Canva to turn one approved B2B campaign idea into a structured set of ad visual variants for testing across LinkedIn and retargeting.
A campaign-ready ad visual testing set with creative references, AI-generated assets, Canva templates, variant naming, and QA notes.
Quick view
Check the audience, core tools, and access before you start the detailed steps.
Best for
Core tools
3 tools used across the workflow.
Access
Preview the open steps, then unlock the remaining implementation details and prompts.
Why this works
Most B2B ad tests are underpowered because teams test copy while showing nearly identical visuals. This workflow separates visual angles, formats, and proof styles so the campaign tests real creative differences. Magnific generates and polishes visual material, Canva keeps the variants on brand, and Foreplay prevents the team from inventing in a vacuum.
Expected results
Creative variants
20 ad visuals
Four to five visual angles crossed with multiple message variants creates enough difference for meaningful testing.
Production time saved
6-10 hours
Foreplay references, Magnific-generated visual components, and Canva templates reduce design iteration time.
Testing quality
Angle-based matrix
The workflow tests distinct visual arguments rather than superficial color or layout changes.
QA coverage
Brand + claim + platform review
Every variant is checked for brand fit, accuracy, readability, and ad policy risk before launch.
Step-by-step workflow
The first 2 steps are open. Pro unlocks the remaining steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and implementation details.
1-2 hours
1-2 hours
Use Foreplay to collect 30-50 ads from your category, adjacent categories, and strong B2B creative examples. Tag each reference by visual angle: founder face, product screenshot, bold statistic, workflow diagram, customer proof, pain statement, comparison, or abstract concept. The goal is not to copy ads. It is to identify visual patterns worth testing.
A tagged swipe file of visual angles and ad formats for the campaign sprint.
Include ads from outside your category. B2B categories often copy each other so tightly that adjacent categories reveal fresher formats.
45 min
45 min
Create a matrix with 4-5 visual angles and 4-5 message variants. For example: pain-led statistic, product UI proof, customer outcome, process diagram, and founder POV. Match each angle to a specific buyer objection or campaign promise. This prevents random creative production and gives every variant a job.
A visual testing matrix that defines which variants will be created and why.
Do not create 20 variants by changing colors. Create 20 variants by changing the visual argument the ad makes.
Pro workflow preview
Previewing 2 of 7 steps
Get the remaining 5 steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and ongoing workflow and prompt releases.
$9/month
Related workflows
Continue with workflows that share a similar GTM motion, category, or tool stack.
A set of on-brand sales infographics with approved layouts, AI-generated visual elements, polished screenshots, and QA-ready export files.
A demand gen campaign brief with objection clusters, audience pains, message angles, offer ideas, proof gaps, and measurement plan.
A prioritized partner co-sell campaign plan with account segments, outreach angles, owners, and HubSpot execution lists.