Ad Research4 workflowsCore in 3Enriched
Foreplay
Ad research and swipe file system for creative strategy
Foreplay is used to save, organize, and analyze ads from competitors and inspiration brands. In B2B workflows, it helps marketers build swipe files, compare campaign angles, identify messaging gaps, and brief new creative based on what the market is already seeing.
Common uses
Ad inspiration and swipe file researchSwipe file organizationCreative reference and swipe analysisAd swipe file and creative research
Primary workflow links
B2B AdsCore tool
Analyze Meta ad creatives with an AI scoring agent
Role: Swipe file organization
B2B AdsCore tool
Multi-channel ad creative sprint: 50 ads across LinkedIn, Google, and Meta in one day
Role: Ad inspiration and swipe file research
B2B AdsCore tool
Produce 20 on-brand ad visual variants from one campaign concept
Role: Creative reference and swipe analysis
3 core usesView tool page ->