Best for
- B2B teams with traffic but weak conversion clarity
- Website owners trying to prioritize fixes from real behavior data
- Demand gen teams sending paid traffic to landing pages
Turn session recordings, form drop-offs, heatmaps, and analytics into prioritized website fixes instead of guessing why visitors do not convert.
Create a website conversion friction audit with evidence clips, root causes, prioritized fixes, and an experiment backlog.
Quick view
Check the audience, core tools, and access before you start the detailed steps.
Best for
Core tools
6 tools used across the workflow.
Access
Preview the open steps, then unlock the remaining implementation details and prompts.
Why this works
Website conversion debates often become opinion battles because each stakeholder sees a different problem. Behavior analytics, funnels, session recordings, heatmaps, and form data show where visitors hesitate, abandon, rage click, or fail. This workflow turns those observations into an evidence-backed backlog, then separates obvious fixes from experiments that need measurement.
Expected results
Audit focus
One critical conversion path
A narrow scope produces clearer evidence and faster fixes than auditing the entire website at once.
Evidence quality
Session + funnel data
The workflow combines qualitative behavior recordings with quantitative funnel, form, and conversion metrics.
Fix backlog
10-20 prioritized issues
A focused audit usually surfaces a manageable set of bugs, copy gaps, form issues, proof gaps, and experiment ideas.
Measurement discipline
Before/after conversion review
Each published fix is tied to a baseline, launch timestamp, evidence row, and measurement plan.
Step-by-step workflow
The first 2 steps are open. Pro unlocks the remaining steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and implementation details.
45 min
45 min
Pick one commercially important path instead of auditing the whole website at once. Good candidates include homepage to demo request, paid landing page to form submit, pricing page to contact sales, webinar page to registration, or product page to trial signup. Pull baseline data from GA4 and PostHog, including sessions, conversion rate, traffic source, device split, form starts, form submits, CTA clicks, funnel step conversion, and exit points. Add the baseline to Google Sheets with the date range and any known campaign context. QA check: the conversion path should have a clear start point, end point, traffic source, and success metric before you review recordings.
A clearly scoped conversion path with baseline metrics and a defined audit window.
Choose a path where action is possible. Auditing a low-priority page creates interesting notes, but not business impact.
1-2 hours
1-2 hours
Use Microsoft Clarity and PostHog to collect behavior evidence for the chosen path. Review session recordings, heatmaps, rage clicks, dead clicks, scroll depth, form abandonment, device-specific issues, and funnel drop-offs. Save evidence links or clip IDs in Google Sheets with page, device, traffic source, observed issue, severity, and whether the visitor reached the next step. Watch enough sessions to see patterns, not just memorable anecdotes. QA check: include both converted and abandoned sessions so you can compare what successful visitors do differently.
A behavior evidence library with recordings, heatmaps, funnel drop-offs, and observed friction patterns.
Segment recordings by source and device. Paid mobile traffic can show completely different friction than desktop organic traffic.
Pro workflow preview
Previewing 2 of 8 steps
Get the remaining 6 steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and ongoing workflow and prompt releases.
$9/month
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