Find website conversion friction from session recordings and form analytics

Pick one commercially important path instead of auditing the whole website at once. Good candidates include homepage to demo request, paid landing page to form submit, pricing page to contact sales, webinar page to registration, or product page to trial signup. Pull baseline data from GA4 and PostHog, including sessions, conversion rate, traffic source, device split, form starts, form submits, CTA clicks, funnel step conversion, and exit points. Add the baseline to Google Sheets with the date range and any known campaign context. QA check: the conversion path should have a clear start point, end point, traffic source, and success metric before you review recordings.

Use Microsoft Clarity and PostHog to collect behavior evidence for the chosen path. Review session recordings, heatmaps, rage clicks, dead clicks, scroll depth, form abandonment, device-specific issues, and funnel drop-offs. Save evidence links or clip IDs in Google Sheets with page, device, traffic source, observed issue, severity, and whether the visitor reached the next step. Watch enough sessions to see patterns, not just memorable anecdotes. QA check: include both converted and abandoned sessions so you can compare what successful visitors do differently.