Turn anonymous website visitors into warm outbound plays

Create an intent scoring rubric before turning on outbound. Score pages by buying relevance: pricing, demo, comparison, integrations, security, customer stories, industry pages, and product pages. Define what should be suppressed, such as careers, blog-only visitors, competitors, students, vendors, and existing open opportunities owned by another rep.

Create a website visitor intent scoring rubric for outbound.

Website pages:
{{website_pages}}

ICP:
{{icp}}

Outbound rules:
{{outbound_rules}}

Create:
1. High-intent page categories
2. Medium-intent page categories
3. Low-intent pages to ignore
4. Suppression rules
5. Routing rules
6. Message angle by page type
7. Compliance-safe language rules

Keep it practical for SDRs and growth marketers.

Use RB2B, Warmly, or Koala to identify companies visiting high-intent pages. Capture company name, domain, pages viewed, visit frequency, source, location if available, first seen, last seen, and whether the account already exists in HubSpot. Push account-level signals into a working table or CRM view.