Perplexity
AI research engine for cited market, competitor, and buyer research
Perplexity is used in B2B workflows when teams need faster source-backed research. It is useful for summarizing market context, competitor pages, SERP findings, product categories, and public information before turning that research into campaign or content assets.
Common uses
Primary workflow links
AI-powered podcast guest research and personalized pitch machine
Role: Host and episode research
Auto-update competitive battlecards from news, reviews, and product changes
Role: Competitor news and source research
Build a 10-account ABM research brief from public signals
Role: Public account research