Data & Activation2 workflowsCore in 1Enriched
Hightouch
Composable CDP and data activation platform
Hightouch helps GTM teams activate customer and product data from the warehouse into business tools such as CRMs, marketing automation platforms, ad platforms, and support systems. It is useful for lifecycle, expansion, and audience-sync workflows where product or customer data needs to trigger action in downstream GTM tools.
Common uses
Audience and data activationSync product usage segments to GTM tools
Primary workflow links
1 core useView tool page ->