Competitive Intelligence3 workflowsCore in 1Enriched
Crayon
Competitive intelligence for messaging, sales, and battlecards
Crayon is used to monitor competitors, capture market changes, and turn competitive intelligence into battlecards and sales guidance. In B2B workflows, it helps teams track positioning, pricing, product updates, and field-ready competitive narratives.
Common uses
Competitive context and positioningFresh competitor monitoringCompetitor asset monitoring
Primary workflow links
Competitive IntelCore tool
Turn competitor case studies into proof strategy and counter-positioning
Role: Competitor asset monitoring
Sales Enablement
Create personalized sales decks per prospect using enrichment data and AI
Role: Competitive context and positioning
Sales Enablement
Refresh competitive battlecards from call objections and loss notes
Role: Fresh competitor monitoring
1 core useView tool page ->