Best for
- B2B teams producing educational business or technology explainers
- Technical marketers who need more control than one-click text-to-video tools provide
- Small content teams building repeatable long-form video production systems
Use Claude Code as the production orchestrator for a narrated business explainer, combining research, voice, motion graphics, generated footage, captions, music, and automated quality review.
A finished, captioned business explainer video with a reusable production system, editable timeline, and multimodal QA report.
Quick view
Check the audience, core tools, and access before you start the detailed steps.
Best for
Core tools
11 tools used across the workflow.
Access
Preview the open steps, then unlock the remaining implementation details and prompts.
Why this works
Most AI video tools treat the deliverable as a single generation task, but strong explainers require coordinated research, scripting, narration, visual grammar, editing, and review. Claude Code can hold the production plan and call specialized tools for each stage, while a structured timeline keeps the output editable. A separate critic pass catches narration, caption, continuity, and rendering failures before publication.
Expected results
Finished deliverable
1 narrated explainer plus clean and captioned exports
The workflow ends with a rendered, reviewed video rather than disconnected AI assets.
Reusable production system
10-stage agentic pipeline
The brief, skills, timeline structure, prompts, and critic checklist can be reused for future explainers.
Production time
1-3 days after initial setup
Scene-level generation and reusable code reduce coordination time, while the range accounts for video length and revision count.
Quality control
Timestamped multimodal QA report
The critic pass checks transcript, sampled frames, captions, audio, and export issues before human approval.
Step-by-step workflow
The first 2 steps are open. Pro unlocks the remaining steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and implementation details.
30-45 min
30-45 min
Specify the business topic, audience, learning objective, target length, aspect ratio, visual style, brand constraints, factual sources, and publishing channels. In Claude Code, create a project folder and save this brief as the source of truth for every downstream skill.
A production brief with locked audience, objective, duration, format, style, and evidence requirements.
Choose one narrow question the viewer should be able to answer after watching. A broad topic creates a generic script and an expensive edit.
Create a production brief for a business explainer video.
Topic: {{topic}}
Audience: {{audience}}
Learning objective: {{learning_objective}}
Target length: {{target_length}}
Aspect ratio: {{aspect_ratio}}
Style references: {{style_references}}
Brand rules: {{brand_rules}}
Approved sources: {{approved_sources}}
Return the viewer promise, narrative angle, required facts, runtime, scene count, visual grammar, voice direction, deliverables, and claims requiring review.1-2 hours
1-2 hours
Use Claude Code to collect approved source material, extract only the facts the story needs, and build a beginning, explanation, and conclusion. Write for listening rather than reading. Ask for a calm university-professor style, varied sentence length, and natural transitions instead of short, punchy AI copy.
A fact-checked narration script with citations, timing estimates, and scene boundaries.
Read the script aloud before producing visuals. A four-minute script usually needs roughly 500-650 spoken words depending on pacing and pauses.
Pro workflow preview
Previewing 2 of 10 steps
Get the remaining 8 steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and ongoing workflow and prompt releases.
$9/month
Write a narrated business explainer from this brief and source pack.
Brief:
{{production_brief}}
Sources:
{{source_pack}}
Explain one idea clearly to {{audience}} in {{target_runtime}}. Narrate like a patient university professor. Use varied sentence lengths and natural transitions. Avoid fragments, hype, repetitive numbers, and invented facts. Divide the script into timed scenes and attach a source note to every factual claim.Related workflows
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