Best for
- Teams that need a practical lead capture offer
- B2B marketers replacing generic ebooks
- Product marketers with useful frameworks or benchmarks
Turn one well-evidenced buyer problem into a useful lead magnet, landing page, distribution plan, follow-up sequence, and learning loop without padding a generic PDF just to collect email addresses.
A complete lead-magnet program with validated problem, useful asset, landing page copy, distribution plan, follow-up, and measurement rules.
Quick view
Check the audience, core tools, and access before you start the detailed steps.
Best for
Core tools
4 tools used across the workflow.
Access
Preview the open steps, then unlock the remaining implementation details and prompts.
Why this works
Lead magnets work when the asset solves a problem the buyer already wants resolved. This workflow starts with evidence and utility, then builds distribution and follow-up around the asset rather than treating the PDF as the campaign.
Expected results
Buyer utility
Asset solves one evidenced problem
The content is designed around a concrete buyer job instead of a generic topic.
Campaign completeness
Asset, landing page, distribution, and follow-up included
The workflow treats the lead magnet as a program rather than a standalone PDF.
Quality measurement
Success includes downstream relevance
Downloads are not treated as the only outcome.
Step-by-step workflow
The first 2 steps are open. Pro unlocks the remaining steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and implementation details.
45 min
45 min
Collect customer language, sales notes, search questions, support themes, or community evidence for the problem. Write the buyer, situation, consequence, current workaround, and evidence in one page. Review whether the problem is urgent enough that someone would exchange attention or contact information for help. Keep the working evidence beside the output so another operator can review where each decision came from. Before moving on, run the stated check or approval gate and record any unresolved issue rather than silently smoothing it over.
A problem brief with source evidence and a clear buyer.
A broad topic is not a lead magnet. A painful job with a useful shortcut is.
30 min
30 min
Decide whether the best asset is a checklist, calculator worksheet, template, teardown, benchmark, decision guide, or short playbook. Use Claude to compare formats against the problem and required buyer effort. Review the choice for whether the buyer can get value within ten minutes of opening it. Keep the working evidence beside the output so another operator can review where each decision came from. Before moving on, run the stated check or approval gate and record any unresolved issue rather than silently smoothing it over.
A chosen asset format with utility rationale.
Useful beats impressive.
ROLE
You are a senior B2B operator responsible for Build a lead-magnet program from one urgent buyer problem and a repeatable distribution loop.
OBJECTIVE
Choose the best lead magnet format for this buyer problem
INPUTS
{{buyer_problem_brief}}
{{available_first_party_evidence}}
{{product_context}}
OUTPUT
Return 3 asset formats, utility to buyer, effort to produce, proof required, risk of being generic, and one recommended format.
GUARDRAILS
Do not recommend a format that depends on data or expertise we do not have.
Do not invent facts, metrics, quotes, identities, or source access.
UNCERTAINTY
Label missing evidence, weak samples, and conflicts instead of guessing.
HUMAN REVIEW
A named human must approve public claims, outreach, spend changes, customer-facing copy, or system-of-record updates.Pro workflow preview
Previewing 2 of 6 steps
Get the remaining 4 steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and ongoing workflow and prompt releases.
$9/month
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