Best for
- Small B2B teams that need a structured campaign plan before building assets
- Demand gen marketers turning a theme into a multi-channel launch
- Founders and solo marketers who need campaign clarity before spending on ads or content
Convert a campaign theme, ICP, offer, and channel list into a launch-ready demand generation plan with assets, owners, QA checks, and measurement.
A complete demand gen launch plan with campaign brief, channel map, asset list, launch checklist, and reporting plan.
Quick view
Check the audience, core tools, and access before you start the detailed steps.
Best for
Core tools
6 tools used across the workflow.
Access
Preview the open steps, then unlock the remaining implementation details and prompts.
Why this works
Most campaign ideas fail between brainstorm and execution because the team jumps straight to assets without defining audience, offer, channels, owners, and measurement. This workflow forces the campaign into a concrete operating plan before production starts. It gives the team one source of truth for what will be built, who owns it, how it launches, and how success will be judged.
Expected results
Launch plan created
1 complete campaign plan
The workflow produces a campaign brief, channel plan, asset tracker, routing plan, and QA checklist before production starts.
Planning time saved
6-10 hours per campaign
AI-assisted structuring reduces blank-page planning and prevents repeated alignment meetings.
Launch risk reduced
QA before publishing
Form, tracking, routing, and asset checks catch common campaign failures before traffic is sent.
Optimization readiness
Ranked post-launch backlog
The campaign has a defined feedback loop instead of waiting until the end of the campaign to learn what broke.
Step-by-step workflow
The first 3 steps are open. Pro unlocks the remaining steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and implementation details.
30 min
30 min
Capture the campaign idea in a short source brief. Include ICP, pain point, offer, product angle, proof points, primary CTA, sales motion, launch date, and channels you are considering. This keeps the campaign grounded before AI starts creating variations. Paste the relevant source material into Claude with labels for asset, audience, angle, channel, owner, and review status, then ask for structured output instead of a polished final draft on the first pass. Write the first version for usefulness, then tighten the language so it sounds like a practitioner speaking to a real buyer rather than a generated marketing block.
A campaign source brief with audience, offer, CTA, proof points, and guardrails.
Do not start with channel ideas. Start with the buying problem and the offer. Otherwise the plan becomes a content calendar instead of a demand gen campaign.
Create a demand generation campaign source brief from the inputs below.
Campaign idea:
{{campaign_idea}}
Target ICP:
{{target_icp}}
Buyer pain:
{{buyer_pain}}
Offer or CTA:
{{offer_or_cta}}
Product or service angle:
{{product_angle}}
Proof points:
{{proof_points}}
Channels we may use:
{{possible_channels}}
Output:
1. Campaign objective
2. ICP and buying trigger
3. Core pain statement
4. Offer and CTA
5. Message pillars
6. Proof points
7. Channel assumptions
8. Risks or missing inputs
Keep it practical and specific to B2B demand generation.45 min
45 min
Open Claude and use the prepared inputs to convert the source brief into a launch plan. Ask for the campaign narrative, channel plan, audience segments, asset requirements, sales involvement, launch sequence, and measurement approach. The output should be usable by a team, not just a strategy memo. Paste the relevant source material into Claude with labels for asset, audience, angle, channel, owner, and review status, then ask for structured output instead of a polished final draft on the first pass. Write the first version for usefulness, then tighten the language so it sounds like a practitioner speaking to a real buyer rather than a generated marketing block.
A structured demand gen launch plan organized by audience, channel, asset, timeline, and measurement.
A good launch plan should tell you what not to do. Add a section for channels or assets you are intentionally skipping.
30-45 min
30-45 min
Move the plan into Google Sheets. Create rows for each required asset: landing page, emails, LinkedIn posts, ad variants, sales follow-up copy, webinar slides, one-pager, or nurture emails. Add owner, due date, status, dependency, approval owner, and final URL fields. Keep the work organized in Google Sheets with fields for asset, audience, angle, channel, owner, and review status so the next person can see how the decision was made. Make the decision explicit and leave enough context that another marketer or seller could continue the work without re-reading every source.
A campaign asset tracker with owners, deadlines, statuses, and approval fields.
Include a dependency column. Many campaigns are late because ad creative waits on landing page copy, or sales follow-up waits on final positioning.
Pro workflow preview
Previewing 3 of 7 steps
Get the remaining 4 steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and ongoing workflow and prompt releases.
$9/month
Turn this campaign source brief into a launch-ready demand generation plan.
Source brief:
{{campaign_source_brief}}
Team capacity:
{{team_capacity}}
Launch window:
{{launch_window}}
Budget range:
{{budget_range}}
Create:
1. Campaign positioning
2. Target audience segments
3. Channel plan
4. Asset list by channel
5. Sales follow-up role
6. Launch timeline
7. Measurement plan
8. Risks and dependencies
9. Channels or tactics to skip
Make the plan execution-ready, not theoretical.Related workflows
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