Best for
- Teams running complex B2B campaigns
- Leaders trying to learn without blame
- Marketers who need reusable lessons rather than a retrospective deck
Turn campaign plans, launch records, performance data, creative, and team notes into a disciplined postmortem that separates strategy errors, execution failures, measurement gaps, and normal variance.
A campaign postmortem with evidence-backed failure modes, preserved wins, root-cause confidence, decisions, owners, and changes for the next campaign.
Quick view
Check the audience, core tools, and access before you start the detailed steps.
Best for
Core tools
1 tool used across the workflow.
Access
Preview the open steps, then unlock the remaining implementation details and prompts.
Why this works
Postmortems fail when teams jump from a disappointing metric to a convenient story. A structured review forces the campaign to be judged against its original assumptions, execution record, measurement quality, and uncontrollable variance before assigning lessons.
Expected results
Root-cause discipline
Strategy, execution, measurement, and variance separated
The review avoids one-story explanations for complex results.
Operational learning
Every accepted lesson changes a decision or process
The postmortem produces reusable behavior, not just observations.
Blameless evidence
Conclusions link to campaign records
The team can challenge findings without debating memory.
Step-by-step workflow
The first 2 steps are open. Pro unlocks the remaining steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and implementation details.
30 min
30 min
Load the approved campaign brief, audience, offer, channel plan, budget, targets, assumptions, launch dates, and success criteria into Claude. Ask it to create a factual campaign contract that distinguishes planned choices from later changes. Review the reconstruction against the original files before using it as the baseline.
A reviewed campaign contract showing original strategy and success criteria.
Postmortems become political when the original goal is rewritten after the result.
ROLE
You are a senior B2B campaign strategist conducting a blameless postmortem.
OBJECTIVE
Reconstruct the original campaign contract.
INPUTS
{{campaign_brief}}
{{channel_plan}}
{{targets}}
{{timeline}}
OUTPUT
Return original objective, audience, offer, assumptions, channel roles, budget constraints, success criteria, and later deviations.
GUARDRAILS
Separate original plans from later recollections.
Do not invent facts, metrics, quotes, identities, or source access.
UNCERTAINTY
Label missing evidence, weak samples, and conflicts instead of guessing.
HUMAN REVIEW
A named human must approve public claims, outreach, spend changes, customer-facing copy, or system-of-record updates.45 min
45 min
Provide the performance data, launch log, creative versions, landing-page changes, tracking issues, sales feedback, and known external events. Have Claude organize evidence by planned assumption and note missing or unreliable measurements. Manually verify material numbers and dates before allowing causal analysis. Record the evidence, rationale, and any unresolved issue in the working notes so another operator can review the decision later.
An evidence table tied to assumptions, execution, and measurement quality.
A missing tracking event is a measurement failure, not evidence that the campaign failed.
Pro workflow preview
Previewing 2 of 6 steps
Get the remaining 4 steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and ongoing workflow and prompt releases.
$9/month
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