Best for
- B2B companies competing in partner-led or integration-heavy markets
- Product marketers tracking competitor ecosystem positioning
- Partner teams watching co-sell and marketplace threats
Monitor competitor partnerships, marketplace listings, co-marketing pages, and integration launches, then turn ecosystem moves into positioning and sales counter-plays.
A competitor ecosystem intelligence brief with partner moves, threat level, likely GTM angle, and recommended sales or marketing counter-play.
Quick view
Check the audience, core tools, and access before you start the detailed steps.
Best for
Core tools
7 tools used across the workflow.
Access
Preview the open steps, then unlock the remaining implementation details and prompts.
Why this works
Competitor partnerships often reveal strategic direction before the homepage does. A new marketplace listing, SI alliance, integration, or co-marketing page can signal where a competitor is trying to win next. This workflow turns scattered ecosystem moves into practical counter-plays instead of letting partner intel sit in Slack screenshots.
Expected results
Competitors monitored
5-10 competitors
This range is manageable for a monthly ecosystem scan without turning partner intel into a full-time research role.
Counter-plays created
3-8 per month
Most ecosystem moves will be low signal, so only commercially relevant moves should become counter-plays.
Research time saved
5-8 hours per month
AI speeds up discovery, classification, summarization, and first-draft talk track creation.
Sales relevance
Deal-linked alerts
The workflow filters moves by active deal and target-account overlap so sales sees only the updates they can act on.
Step-by-step workflow
The first 2 steps are open. Pro unlocks the remaining steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and implementation details.
45 min
45 min
Create an Airtable tracker with your top competitors and the ecosystem surfaces to monitor: partner pages, integration directories, marketplace listings, app stores, partner press releases, co-marketing webinars, SI alliances, cloud marketplaces, and analyst m. Work in airtable and capture the concrete operating details: source material, decision criteria, working notes, owner, output link, review status, and open questions. Keep the work narrow: complete step 1, record the decision or asset created, and avoid changing unrelated parts of the workflow. Before moving on, check that the output is specific enough for the next person to use without guessing what happened; the expected handoff is A structured competitor ecosystem watchlist and tracking database.
A structured competitor ecosystem watchlist and tracking database.
Do not only watch direct competitors. In partner ecosystems, adjacent platforms and SIs can create more threat than direct product competitors.
1-2 hours
1-2 hours
Use Perplexity to research each competitor's recent partnership announcements, integration launches, marketplace listings, and co-marketing pages. Work in perplexity and airtable and capture the concrete operating details: source material, decision criteria, working notes, owner, output link, review status, and open questions. If an AI assistant is involved, give it the source inputs and the exact structure you want back instead of asking for a broad summary. Before moving on, check that the output is specific enough for the next person to use without guessing what happened; the expected handoff is A current list of competitor ecosystem moves with source links and initial notes.
A current list of competitor ecosystem moves with source links and initial notes.
Marketplace descriptions often reveal positioning language competitors use for buyers already inside that ecosystem. Capture that copy, not just the listing URL.
Pro workflow preview
Previewing 2 of 7 steps
Get the remaining 5 steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and ongoing workflow and prompt releases.
$9/month
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