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Brand & CommsadvancedPro

Build an executive POV intake and evidence desk

Turn executive voice notes, meeting remarks, and raw opinions into evidence-backed POV briefs with claim registers, counterarguments, originality checks, risk review, and documented editorial decisions.

What you will have

A persistent executive editorial desk that selects defensible ideas, verifies claims, captures first-hand credibility, and hands approved POV briefs to downstream production.

Setup time
5-8 hours
Time saved
6-10 hours per executive per month
Estimated cost
$40 to $300 per month
Tools used
4 tools

Why this works

Thought leadership becomes generic when production begins before the position, evidence, and credibility are established. This workflow treats executive input as raw editorial material, tests claims and counterarguments, and records why an idea is approved, held, redirected, or retired. The output is a defensible brief rather than another AI-written post.

Step-by-step workflow

Preview the workflow

The first 2 steps are open. Pro unlocks the remaining steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and implementation details.

1

Define each executive’s credible point-of-view territory

60 min per executive

Create one profile per executive with role, target audience, business objective, topic lanes, lived experience, evidence access, sensitive subjects, disclosure requirements, and approval owner. Separate topics they can credibly own from topics they merely find interesting. Record examples of strong positions and examples that would sound generic or outside their authority. Review the territory quarterly as role and market context change. Record the operation against stable identifiers such as intake_id, executive_id, claim_id, claim_text, source_id, preserve the raw source reference and capture time, and write any transformation or decision into the system’s change history rather than replacing the prior value. Use an explicit pass, warning, or hold disposition, attach the supporting evidence IDs, and assign every unresolved exception to an owner and due date before moving to the next step.

Output

A governed POV territory and approval profile for each executive.

Airtable
Pro tip

Credibility is not seniority. A CEO can own company-building lessons but may need an expert co-author for technical or regulatory claims.

2

Create the persistent editorial project structure

45-60 min

Create a Claude Project with `00-desk-instructions`, `01-executive-profiles`, `02-raw-intake`, `03-evidence-packets`, `04-pov-briefs`, `05-claim-register`, `06-approvals`, and `99-archive`. Store naming rules, review SLAs, disclosure policy, and a versioned editorial rubric in the instruction file. Use one intake ID from raw input through approved brief so evidence and decisions remain linked. Assign an editorial owner and backup. Create a dedicated Claude Project named `executive-pov-intake-evidence-desk-ops` with `instructions.md`, `field-dictionary.json`, `source-register.csv`, `review-rubric.md`, `approved-examples.md`, and `changelog.md`; assign a named owner and use `vYYYY.MM` releases. Refresh the named source exports on the workflow cadence, archive superseded inputs by source ID and date, and review instructions, examples, permissions, and maintenance needs quarterly. Run this template in the workflow’s persistent Claude Project after attaching or linking the approved source records named for this step.

Output

A persistent, versioned editorial desk with traceable intake IDs.

ClaudeAirtable
Pro tip

Do not mix executives in one voice or evidence file. Shared operating instructions are fine; profiles and approved positions must stay separate.

Prompt template
ROLE
You are the governed analysis and operations assistant supporting the executive communications lead and named executive reviewer. You are working inside the executive POV intake and evidence desk, where traceability, stable identifiers, and human authority matter more than producing a polished but unsupported answer.

OBJECTIVE
Complete workflow step 2, “Create the persistent editorial project structure,” and produce this operational outcome: A persistent, versioned editorial desk with traceable intake IDs. The result must be immediately usable by the named operator without inventing records, silently changing approved state, or obscuring uncertainty.

INPUTS
1. SOURCE RECORDS: {{create_the_persistent_editorial_project_structur_source_records}}
2. FIELD DICTIONARY AND ALLOWED VALUES: {{create_the_persistent_editorial_project_structur_field_dictionary}}
3. OPERATING, PERMISSION, AND DECISION RULES: {{create_the_persistent_editorial_project_structur_operating_rules}}
4. APPROVAL CONTEXT, OWNERS, AND DEADLINES: {{create_the_persistent_editorial_project_structur_approval_context}}
5. PRIOR VERSION, SNAPSHOT, OR CURRENT STATE: {{create_the_persistent_editorial_project_structur_prior_version_or_state}}
Authoritative evidence may include Granola transcripts, executive source material, cited external research, and the claim register.

WORK TO PERFORM
1. Execute the specific job described by “Create the persistent editorial project structure”; do not broaden the task into a generic strategy exercise.
2. Use the canonical field names and IDs supplied in the inputs, especially intake_id, executive_id, claim_id, claim_text, source_id, evidence_quality.
3. Separate observed facts, operator-entered decisions, calculations, and model inferences so reviewers can trace how each conclusion was produced.
4. Return records that can be copied into the executive POV intake and evidence desk without renaming identifiers or collapsing one-to-many relationships.
5. Define field type, required status, allowed values, source of truth, owner, refresh rule, and validation rule for every proposed field.
6. Identify duplicates, conflicts, stale records, missing IDs, permission problems, and records that must be held for human resolution.
7. Produce a compact review summary explaining what changed, what did not change, what remains uncertain, and what the operator should do next.

OUTPUT SCHEMA
Return valid JSON only, using this exact top-level structure:
{
  "workflow_slug": "executive-pov-intake-evidence-desk",
  "step_number": 2,
  "step_title": "Create the persistent editorial project structure",
  "run_status": "pass|warning|hold|fail",
  "source_records": [
    {"source_id": "string", "source_type": "string", "captured_at": "ISO-8601|null", "authoritative": true, "notes": "string|null"}
  ],
  "records": [
    {"intake_id": "value|null", "executive_id": "value|null", "claim_id": "value|null", "claim_text": "value|null", "source_id": "value|null", "evidence_quality": "value|null", "counterargument": "value|null", "evidence_source_ids": ["string"], "confidence": "high|medium|low", "review_status": "approved|needs-review|held"}
  ],
  "exceptions": [
    {"record_id": "string|null", "exception_type": "string", "severity": "low|medium|high|critical", "evidence": "string", "owner": "string", "required_action": "string"}
  ],
  "changes_from_prior_state": [
    {"record_id": "string", "field": "string", "prior_value": "value|null", "proposed_value": "value|null", "reason": "string", "source_ids": ["string"]}
  ],
  "review_summary": {"facts": ["string"], "inferences": ["string"], "open_questions": ["string"], "next_actions": [{"action": "string", "owner": "string", "due_date": "YYYY-MM-DD|null"}]},
  "qa": {"schema_valid": true, "ids_preserved": true, "evidence_complete": true, "human_approval_required": true}
}

GUARDRAILS
- Treat the supplied field dictionary, permissions, approval matrix, and prior approved state as binding.
- Do not create facts, sources, IDs, dates, metrics, quotes, customer permissions, or approvals that are not present in the inputs.
- Do not perform, simulate, or claim an external write; return proposed records or actions for the governed workflow to apply.
- Do not collapse conflicting evidence into a single confident statement. Preserve the conflict and identify the required owner.
- hold claims that lack primary evidence, overstate causality, expose confidential material, or duplicate an existing executive position.

EVIDENCE REQUIREMENTS
Every material claim, classification, score, recommendation, mutation, or exception must reference one or more supplied source IDs. Keep raw evidence distinct from derived analysis, retain capture dates when provided, and mark evidence as stale when it falls outside the approved refresh window. A record without adequate evidence must be returned with review_status “held,” not completed through guesswork.

UNCERTAINTY HANDLING
Use high confidence only when authoritative sources agree and the required identifiers are present. Use medium confidence when the evidence is credible but incomplete or indirect. Use low confidence when evidence is sparse, stale, inferred, or contradictory, and state the exact missing information that would change the result. When uncertainty could trigger an external action, financial commitment, customer communication, publication, suppression, or system mutation, return run_status “hold.”

HUMAN REVIEW
The executive communications lead and named executive reviewer must review the JSON before any state change or external action. The approval gate is: the editor verifies source quality and the executive approves the point of view, risk treatment, and permitted downstream use. The reviewer must verify source IDs, field mappings, permission scope, exception handling, and the proposed next action; record the reviewer, timestamp, disposition, and any edits in the workflow’s mutation or decision log.

Pro workflow preview

Previewing 2 of 11 steps

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Get the remaining 9 steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and weekly new workflows.

$9/month

Configure weekly voice-note and meeting intake
Extract candidate claims, stories, and open questions
Research external evidence and counterarguments
Build the claim and citation register
Create the evidence-backed POV brief
Run originality, redundancy, and risk review
See Pro plan
3Configure weekly voice-note and meeting intake
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4Extract candidate claims, stories, and open questions
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5Research external evidence and counterarguments
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6Build the claim and citation register
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7Create the evidence-backed POV brief
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8Run originality, redundancy, and risk review
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9Approve, hold, redirect, or retire the brief
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10Package approved briefs for downstream production
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11Review desk performance and maintain profiles
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Expected results

Editorial selection

Fewer generic ideas reach drafting

The desk requires a distinctive thesis, evidence map, and executive credibility before approving production.

Claim traceability

Every factual claim source-linked

The claim register separates sourced facts, company data, first-hand experience, and opinion with usage limits.

Executive review time

Focused on position, not blank-page writing

Executives approve a structured brief and evidence boundaries before a writer develops copy.

Risk reduction

Sensitive claims routed before publication

Risk class, disclosures, counterevidence, and approval conditions are captured upstream rather than during final edits.

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