Prioritize GTM AI system builds with an intake and feasibility agent
Turn scattered agent, automation, dashboard, connector, and internal-app ideas into validated problems, architecture options, readiness assessments, portfolio decisions, bounded pilots, and accountable build handoffs.
What you will have
A governed GTM AI systems portfolio with structured requests, feasibility evidence, risk and value scoring, documented decisions, pilot criteria, build ownership, and retirement reviews.
Setup time
6-10 hours
Time saved
4-8 hours per request plus avoided low-value builds
Estimated cost
$40 to $300 per month
Tools used
4 tools
Why this works
AI system backlogs are often ranked by enthusiasm and apparent ease rather than recurring user value, data readiness, permission risk, and maintenance cost. This workflow validates the underlying job, forces no-build and buy-before-build options, and turns uncertainty into bounded discovery or pilot work. It also makes retirement and operating ownership part of the portfolio decision.
Step-by-step workflow
Preview the workflow
The first 2 steps are open. Pro unlocks the remaining steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and implementation details.
1
Define what enters the GTM AI systems backlog
45-60 min
45-60 min
Create inclusion criteria for agents, automations, dashboards, creative generators, connectors, internal apps, and repeatable AI-assisted operating systems. Exclude one-off copy requests, vague tool-shopping ideas, and work that can be solved with a documented manual process. Define request classes such as experiment, production build, connector, data product, governed assistant, and retirement. Name the portfolio owner and technical reviewer. Record the operation against stable identifiers such as request_id, problem_statement, primary_user, business_value, data_source, preserve the raw source reference and capture time, and write any transformation or decision into the system’s change history rather than replacing the prior value. Before the step is marked complete, the systems owner validates feasibility and the sponsor approves the portfolio decision, funding, owner, and acceptance criteria; if that check fails, reject or hold requests with no accountable user, inaccessible data, unsafe write scope, unmeasurable value, or unsupported maintenance capacity; before completion, the accountable operator must perform and record a QA review against the approved field rules and evidence, and any failed check must be held as an assigned exception.
Output
A clear intake boundary that prevents the backlog from becoming an idea dump.
Airtable
Pro tip
Require a recurring user and decision or operational output. Novelty alone is not a reason to build a system.
2
Create the systems intake and portfolio schema
2-3 hours
2-3 hours
Build Airtable tables for Requests, Users, Business Problems, Data Sources, Tools, Permissions, Risks, Architecture Options, Evaluations, Experiments, Builds, Decisions, and Maintenance. Use request IDs and linked records. Capture requestor, operator, frequency, current process, pain, volume, business impact, required inputs, output, approval points, affected systems, sensitive data, owner, deadline, and status. Add separate fields for build effort and ongoing operating burden. Create a dedicated Claude Project named `gtm-ai-systems-intake-prioritization-agent-ops` with `instructions.md`, `field-dictionary.json`, `source-register.csv`, `review-rubric.md`, `approved-examples.md`, and `changelog.md`; assign a named owner and use `vYYYY.MM` releases. Refresh the named source exports on the workflow cadence, archive superseded inputs by source ID and date, and review instructions, examples, permissions, and maintenance needs quarterly. Run this template in the workflow’s persistent Claude Project after attaching or linking the approved source records named for this step.
Output
A structured systems portfolio with business, technical, risk, and maintenance data.
AirtableClaude
Pro tip
Ongoing maintenance cost should be visible beside build effort. Many attractive automations become poor investments once credentials, APIs, and exceptions are included.
Prompt template
ROLE
You are the governed analysis and operations assistant supporting the marketing systems engineer and portfolio sponsor. You are working inside the GTM AI systems intake and prioritization portfolio, where traceability, stable identifiers, and human authority matter more than producing a polished but unsupported answer.
OBJECTIVE
Complete workflow step 2, “Create the systems intake and portfolio schema,” and produce this operational outcome: A structured systems portfolio with business, technical, risk, and maintenance data. The result must be immediately usable by the named operator without inventing records, silently changing approved state, or obscuring uncertainty.
INPUTS
1. SOURCE RECORDS: {{create_the_systems_intake_and_portfolio_schema_source_records}}
2. FIELD DICTIONARY AND ALLOWED VALUES: {{create_the_systems_intake_and_portfolio_schema_field_dictionary}}
3. OPERATING, PERMISSION, AND DECISION RULES: {{create_the_systems_intake_and_portfolio_schema_operating_rules}}
4. APPROVAL CONTEXT, OWNERS, AND DEADLINES: {{create_the_systems_intake_and_portfolio_schema_approval_context}}
5. PRIOR VERSION, SNAPSHOT, OR CURRENT STATE: {{create_the_systems_intake_and_portfolio_schema_prior_version_or_state}}
Authoritative evidence may include submitted intake records, architecture notes, connector documentation, security constraints, capacity plans, and pilot results.
WORK TO PERFORM
1. Execute the specific job described by “Create the systems intake and portfolio schema”; do not broaden the task into a generic strategy exercise.
2. Use the canonical field names and IDs supplied in the inputs, especially request_id, problem_statement, primary_user, business_value, data_source, permission_scope.
3. Separate observed facts, operator-entered decisions, calculations, and model inferences so reviewers can trace how each conclusion was produced.
4. Return records that can be copied into the GTM AI systems intake and prioritization portfolio without renaming identifiers or collapsing one-to-many relationships.
5. Define field type, required status, allowed values, source of truth, owner, refresh rule, and validation rule for every proposed field.
6. Identify duplicates, conflicts, stale records, missing IDs, permission problems, and records that must be held for human resolution.
7. Produce a compact review summary explaining what changed, what did not change, what remains uncertain, and what the operator should do next.
OUTPUT SCHEMA
Return valid JSON only, using this exact top-level structure:
{
"workflow_slug": "gtm-ai-systems-intake-prioritization-agent",
"step_number": 2,
"step_title": "Create the systems intake and portfolio schema",
"run_status": "pass|warning|hold|fail",
"source_records": [
{"source_id": "string", "source_type": "string", "captured_at": "ISO-8601|null", "authoritative": true, "notes": "string|null"}
],
"records": [
{"request_id": "value|null", "problem_statement": "value|null", "primary_user": "value|null", "business_value": "value|null", "data_source": "value|null", "permission_scope": "value|null", "build_option": "value|null", "evidence_source_ids": ["string"], "confidence": "high|medium|low", "review_status": "approved|needs-review|held"}
],
"exceptions": [
{"record_id": "string|null", "exception_type": "string", "severity": "low|medium|high|critical", "evidence": "string", "owner": "string", "required_action": "string"}
],
"changes_from_prior_state": [
{"record_id": "string", "field": "string", "prior_value": "value|null", "proposed_value": "value|null", "reason": "string", "source_ids": ["string"]}
],
"review_summary": {"facts": ["string"], "inferences": ["string"], "open_questions": ["string"], "next_actions": [{"action": "string", "owner": "string", "due_date": "YYYY-MM-DD|null"}]},
"qa": {"schema_valid": true, "ids_preserved": true, "evidence_complete": true, "human_approval_required": true}
}
GUARDRAILS
- Treat the supplied field dictionary, permissions, approval matrix, and prior approved state as binding.
- Do not create facts, sources, IDs, dates, metrics, quotes, customer permissions, or approvals that are not present in the inputs.
- Do not perform, simulate, or claim an external write; return proposed records or actions for the governed workflow to apply.
- Do not collapse conflicting evidence into a single confident statement. Preserve the conflict and identify the required owner.
- reject or hold requests with no accountable user, inaccessible data, unsafe write scope, unmeasurable value, or unsupported maintenance capacity.
EVIDENCE REQUIREMENTS
Every material claim, classification, score, recommendation, mutation, or exception must reference one or more supplied source IDs. Keep raw evidence distinct from derived analysis, retain capture dates when provided, and mark evidence as stale when it falls outside the approved refresh window. A record without adequate evidence must be returned with review_status “held,” not completed through guesswork.
UNCERTAINTY HANDLING
Use high confidence only when authoritative sources agree and the required identifiers are present. Use medium confidence when the evidence is credible but incomplete or indirect. Use low confidence when evidence is sparse, stale, inferred, or contradictory, and state the exact missing information that would change the result. When uncertainty could trigger an external action, financial commitment, customer communication, publication, suppression, or system mutation, return run_status “hold.”
HUMAN REVIEW
The marketing systems engineer and portfolio sponsor must review the JSON before any state change or external action. The approval gate is: the systems owner validates feasibility and the sponsor approves the portfolio decision, funding, owner, and acceptance criteria. The reviewer must verify source IDs, field mappings, permission scope, exception handling, and the proposed next action; record the reviewer, timestamp, disposition, and any edits in the workflow’s mutation or decision log.
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Publish a request template and triage SLA
Clarify the job, user, and current failure cost
Generate architecture options and a build-versus-buy assessment
Assess data readiness and permission scope
Score value, feasibility, risk, and operating burden
Choose reject, document, discover, pilot, build, or retire