Turn your positioning framework, saved examples, and homepage review standards into a repeatable Claude Code skill that grades B2B homepages and produces concrete copy fixes.
A reusable homepage audit skill that reviews any B2B website URL, scores the hero and page, diagnoses positioning gaps, and outputs rewrite-ready recommendations.
Quick view
Check the audience, core tools, and access before you start the detailed steps.
Best for
Core tools
5 tools used across the workflow.
Access
Why this works
Most homepage feedback is too subjective: one person reacts to the hero, another argues about visual design, and nobody uses the same standard twice. A skill forces the reviewer to apply the same positioning questions, scoring rules, and examples every time. The real value is not that Claude writes better headlines on the first pass; it is that your review process becomes explicit, testable, and easier to improve after every audit.
Expected results
Audit consistency
Reusable skill file
The same rubric, source hierarchy, and output format are applied across homepages instead of relying on ad hoc feedback.
Review time saved
3-5 hours per audit
The skill handles structured diagnosis and first-pass rewrites while humans review judgment, priorities, and strategic tradeoffs.
Implementation output
Prioritized copy backlog
The workflow ends with section-level fixes, owners, and confidence notes instead of a long memo that nobody acts on.
Skill maturity
Improves after every real example
Preview the open steps, then unlock the remaining implementation details and prompts.
Calibration logs and version notes let the skill compound from actual homepage tests rather than staying as a generic prompt.
Step-by-step workflow
The first 2 steps are open. Pro unlocks the remaining steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and implementation details.
45-60 min
45-60 min
Scope: Define whether the skill will evaluate only the homepage, the homepage plus linked product pages, or a specific page section such as the hero, proof, CTA, or category explanation.
Set up: In Google Sheets, create fields for Audit Audience, Company Stage, Category Maturity, Target Buyer, Primary Conversion Goal, Page Scope, Decisions Supported, Required Output, Review Owner, and Acceptance Criteria. State whether the audit is intended to support a copy refresh, positioning review, redesign brief, launch decision, competitive benchmark, or agency deliverable.
Action: Separate strategic questions that require research from copy issues the skill can safely identify from the page and approved sources. Define what the skill must not judge, such as visual design quality, SEO, accessibility, technical performance, or product-market fit unless those criteria are explicitly included.
QA: Set the expected audit length, completion time, evidence standard, and level of confidence required before recommending a rewrite. Review the scope with Product Marketing, Website Marketing, and the person who will implement the findings.
An approved audit charter defining scope, audience, supported decisions, exclusions, evidence standard, deliverables, and acceptance criteria.
A homepage skill becomes inconsistent when it is quietly asked to evaluate positioning, visual design, conversion, SEO, and brand at the same time.
90-120 min
90-120 min
Set up: Create a Google Drive folder named `homepage-positioning-skill-sources` with subfolders for Frameworks, Strong Examples, Weak Examples, Stage Adjustments, Category Notes, CTA Rules, Proof Rules, Rewrite Style, and Archived Sources. Copy the relevant sections from internal documents, Google Docs, and Substack posts into stable reference files rather than relying on links that may change or require access later. Include at least three strong and three weak homepage examples with notes explaining why each example belongs in that category.
Action: Remove duplicate, obsolete, contradictory, or unsupported guidance and mark any source that represents opinion rather than an approved operating rule.
Capture: Record author, source date, intended audience, company stage, category context, and usage rights for every file. Avoid placing confidential customer, employee, or unpublished company information into a broadly reusable skill source folder.
Approval: Ask the framework owner to approve the initial library before the skill is built.
A reviewed source library containing approved frameworks, annotated examples, stage and category guidance, CTA and proof rules, rewrite style, and source metadata.
Pro workflow preview
Previewing 2 of 16 steps
Get the remaining 14 steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and ongoing workflow and prompt releases.
$9/month
Examples need commentary. Without an explanation of why a page is strong or weak, the skill may learn superficial patterns instead of the framework.
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