Best for
- Teams that report channel metrics without connecting them to sales outcomes
- Marketing leaders who need a decision-oriented weekly brief
- B2B campaigns with multiple assets and long conversion windows
Turn campaign activity, contact creation, lifecycle movement, opportunities, pipeline, and revenue into a weekly explanation of what changed, what likely caused it, and what to inspect next.
A concise executive reality brief that separates observed results, plausible explanations, unresolved questions, and recommended investigations.
Quick view
Check the audience, core tools, and access before you start the detailed steps.
Best for
Core tools
2 tools used across the workflow.
Access
Preview the open steps, then unlock the remaining implementation details and prompts.
Why this works
Most performance decks describe movement but do not distinguish evidence from speculation. This workflow anchors every statement to a HubSpot measure, labels causal explanations by confidence, and ends with concrete investigations or decisions. The brief becomes an operating document rather than a collection of vanity metrics.
Expected results
Audit coverage
100% of the approved in-scope population
The workflow begins with a frozen scope and reconciles the analyzed row count to the platform control report, so coverage can be verified rather than estimated.
Evidence traceability
Every approved finding linked to a source evidence key
The data dictionary and evidence-key convention require each factual conclusion to point to a specific record, field, and as-of date.
Controlled execution
No source-system change without recorded approval and rollback data
Recommendations, approvals, and writes are separated into different steps, with pre-change exports and pilot validation before broader application.
Reusable operating cadence
A repeatable weekly review system
The Claude Skill, rule register, acceptance tests, run manifest, and closeout process turn the work into a maintained operating system rather than a one-time analysis.
Step-by-step workflow
The first 2 steps are open. Pro unlocks the remaining steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and implementation details.
30-45 min
30-45 min
Write a one-page operating charter for campaign performance and downstream revenue reality before exporting any data. State the exact decision this workflow supports: which campaigns should be scaled, fixed, investigated, paused, or given more time. Define the in-scope business units, pipelines, regions, date window, record types, and exclusions, then name one analysis owner, one HubSpot data owner, and one final approver. Record the review cadence as weekly and specify where evidence, approvals, and exceptions will be stored. Review the charter with the approver and do not proceed until the scope and decision rights are accepted.
An approved operating charter with scope, owners, cadence, and decision rights.
A narrow decision produces better analysis than a broad request to “find insights”; keep out-of-scope questions in a separate backlog.
45-75 min
45-75 min
Convert the operating policy into a rule register that can be checked against HubSpot records. Create one row per rule with rule_id, rule_name, business_reason, required_fields, calculation_or_test, pass_condition, exception_code, severity, owner, and policy_version. Start with these minimum checks: reporting windows are consistent, campaign membership and asset associations are complete, pipeline is not counted before the qualifying touch, week-over-week changes use the same denominator, and small samples are labeled and not overinterpreted. Give every rule an example that should pass and an example that should fail so reviewers interpret it consistently. Have the business owner approve the rule register and record any unresolved policy questions before data is scored.
A versioned rule register with pass conditions, examples, severity, and exception codes.
Version the rules independently from the workflow; changing a threshold should not erase which policy produced an earlier decision.
Pro workflow preview
Previewing 2 of 16 steps
Get the remaining 14 steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and ongoing workflow and prompt releases.
$9/month
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