Define the decision, scope, and accountable owners
30-45 min
30-45 min
Write a one-page operating charter for lead-to-revenue attribution classification before exporting any data. State the exact decision this workflow supports: how each opportunity should be classified for sourced, influenced, unattributed, or excluded reporting. Define the in-scope business units, pipelines, regions, date window, record types, and exclusions, then name one analysis owner, one HubSpot data owner, and one final approver. Record the review cadence as monthly and specify where evidence, approvals, and exceptions will be stored. Review the charter with the approver and do not proceed until the scope and decision rights are accepted.
An approved operating charter with scope, owners, cadence, and decision rights.
A narrow decision produces better analysis than a broad request to “find insights”; keep out-of-scope questions in a separate backlog.