Best for
- B2B marketers trying to understand why a landing page is not converting
- Demand gen teams reviewing campaign landing page performance
- Small teams without a dedicated conversion optimization function
Turn page traffic, source quality, conversion events, and funnel drop-off into a practical landing page audit with fixes and test ideas.
Create a landing page audit brief with conversion issues, likely causes, priority fixes, QA checks, and test recommendations.
Quick view
Check the audience, core tools, and access before you start the detailed steps.
Best for
Core tools
5 tools used across the workflow.
Access
The complete workflow is available from the first step through the final result.
Why this works
Landing page audits often become subjective design debates. This workflow starts with conversion data, source quality, page intent, and funnel behavior before recommending fixes. It helps teams separate traffic problems from page problems and turns the audit into a prioritized action plan.
Expected results
Audit output
1 conversion audit brief
The workflow produces a practical diagnosis and fix list rather than a subjective page critique.
Fixes prioritized
3-8 recommendations
The recommendations are ranked by expected impact, effort, risk, and validation metric.
Analysis quality
Segment-level diagnosis
The audit separates traffic quality, message match, page friction, offer weakness, and tracking issues.
Time saved
4-6 hours
Structured exports and AI-assisted diagnosis reduce manual reporting and CRO review time.
Step-by-step workflow
This workflow is fully available. Follow the steps below to build the system from start to finish.
20-30 min
20-30 min
Start by writing the landing page goal, target audience, traffic sources, offer, primary CTA, secondary CTA, and conversion event. Work in airtable and capture the concrete operating details: campaign name, audience, channel, offer, message angle, asset URL, performance baseline, owner, and approval status. Keep the work narrow: complete step 1, record the decision or asset created, and avoid changing unrelated parts of the workflow. Before moving on, check that the numbers reconcile to source systems and the team can see what changed, why it changed, and what to do next; the expected handoff is A landing page audit brief with goal, audience, traffic source, offer, CTA, and conversion definition.
A landing page audit brief with goal, audience, traffic source, offer, CTA, and conversion definition.
Do not audit a page without knowing the traffic intent. A webinar page, demo page, comparison page, and report download page should not be judged by the same conversion expectation.
30-45 min
30-45 min
In GA4, pull sessions, users, source, medium, campaign, device, geography, landing page, engaged sessions, key events, and conversion rate for the page. Work in google analytics 4 and google sheets and capture the concrete operating details: campaign name, audience, channel, offer, message angle, asset URL, performance baseline, owner, and approval status. Keep the work narrow: complete step 2, record the decision or asset created, and avoid changing unrelated parts of the workflow. Before moving on, check that the numbers reconcile to source systems and the team can see what changed, why it changed, and what to do next; the expected handoff is A GA4 export showing page traffic, engagement, source mix, device split, and conversion performance.
A GA4 export showing page traffic, engagement, source mix, device split, and conversion performance.
Always segment paid, organic, direct, referral, and email traffic. A page may convert well for warm email traffic but fail for cold paid clicks.
30-45 min
30-45 min
Move the exported metrics into Google Sheets. Work in google sheets and capture the concrete operating details: campaign name, audience, channel, offer, message angle, asset URL, performance baseline, owner, and approval status. Keep the work narrow: complete step 3, record the decision or asset created, and avoid changing unrelated parts of the workflow. Before moving on, check that the numbers reconcile to source systems and the team can see what changed, why it changed, and what to do next; the expected handoff is A segment-level landing page performance table.
A segment-level landing page performance table.
Do not overreact to low-volume segments. A 0 percent conversion rate from 12 sessions is not the same as 0 percent from 1,200 sessions.
30-45 min
30-45 min
Compare the ad, email, social post, or search intent that drove traffic to the landing page promise. Work in airtable and google sheets and capture the concrete operating details: campaign name, audience, channel, offer, message angle, asset URL, performance baseline, owner, and approval status. Keep the work narrow: complete step 4, record the decision or asset created, and avoid changing unrelated parts of the workflow. Before moving on, check that the numbers reconcile to source systems and the team can see what changed, why it changed, and what to do next; the expected handoff is A message-match review by traffic source and segment.
A message-match review by traffic source and segment.
Many landing page problems are not page problems. They are promise problems created before the visitor arrived.
30-45 min
30-45 min
Give Claude the page goal, source data, segment table, message-match notes, and page copy. Work in claude and google sheets and capture the concrete operating details: campaign name, audience, channel, offer, message angle, asset URL, performance baseline, owner, and approval status. When you use the prompt template attached to this step, paste the real source material, name the expected output sections, and ask the model to flag uncertainty instead of filling gaps. Before moving on, check that the prompt includes the actual inputs, the requested output format, and clear rules against invented facts; the expected handoff is A conversion diagnosis that separates source, message, page, offer, and CTA issues.
A conversion diagnosis that separates source, message, page, offer, and CTA issues.
Force Claude to include evidence for and against each diagnosis. Otherwise it may confidently recommend generic CRO advice.
45-60 min
45-60 min
Review the hero, subhead, proof, CTA, form, FAQ, objections, visual hierarchy, and mobile readability. Work in claude and capture the concrete operating details: campaign name, audience, channel, offer, message angle, asset URL, performance baseline, owner, and approval status. When you use the prompt template attached to this step, paste the real source material, name the expected output sections, and ask the model to flag uncertainty instead of filling gaps. Before moving on, check that the numbers reconcile to source systems and the team can see what changed, why it changed, and what to do next; the expected handoff is A page content audit with copy, proof, CTA, and structure recommendations.
A page content audit with copy, proof, CTA, and structure recommendations.
The hero should answer three questions quickly: who this is for, what they get, and why they should believe it.
30-45 min
30-45 min
Turn the diagnosis into a fix list in Airtable. Work in airtable and claude and capture the concrete operating details: campaign name, audience, channel, offer, message angle, asset URL, performance baseline, owner, and approval status. When you use the prompt template attached to this step, paste the real source material, name the expected output sections, and ask the model to flag uncertainty instead of filling gaps. Before moving on, check that the numbers reconcile to source systems and the team can see what changed, why it changed, and what to do next; the expected handoff is A prioritized landing page fix list with owners and validation metrics.
A prioritized landing page fix list with owners and validation metrics.
Do not redesign the whole page first. Start with the smallest changes that test the most important diagnosis.
45-60 min
45-60 min
Use Looker Studio or your reporting dashboard to create a focused view for the landing page and the affected segments. Work in looker studio, airtable, and claude and capture the concrete operating details: campaign name, audience, channel, offer, message angle, asset URL, performance baseline, owner, and approval status. When you use the prompt template attached to this step, paste the real source material, name the expected output sections, and ask the model to flag uncertainty instead of filling gaps. Before moving on, check that the numbers reconcile to source systems and the team can see what changed, why it changed, and what to do next; the expected handoff is A validation dashboard view and learning note for the landing page audit.
A validation dashboard view and learning note for the landing page audit.
If the page improves only for unqualified traffic, it is not a win. Track quality signals alongside raw conversions.
Diagnose this B2B landing page conversion issue.
Page goal:
{{page_goal}}
Target audience:
{{target_audience}}
Offer:
{{offer}}
CTA:
{{cta}}
Traffic and conversion table:
{{traffic_conversion_table}}
Message-match notes:
{{message_match_notes}}
Landing page copy:
{{landing_page_copy}}
Output:
1. Likely issue type: traffic quality, message mismatch, page friction, offer weakness, CTA confusion, form friction, proof gap, or tracking issue
2. Evidence for each issue
3. Evidence against each issue
4. Affected segments
5. Confidence level from 1-5
6. Recommended fixes
7. Fast validation checks
Be practical and do not recommend generic best practices unless the data supports them.Audit this B2B landing page copy and structure.
Page goal:
{{page_goal}}
Audience:
{{audience}}
Traffic source:
{{traffic_source}}
Landing page copy:
{{landing_page_copy}}
Known conversion issue:
{{conversion_diagnosis}}
Review:
1. Hero clarity
2. Offer clarity
3. Proof strength
4. CTA clarity
5. Objection handling
6. Form or conversion friction
7. Message match
8. Mobile readability risks
9. Recommended copy changes
10. Recommended structure changes
Tie every recommendation back to the conversion goal.Create a prioritized landing page fix list from this audit.
Conversion diagnosis:
{{conversion_diagnosis}}
Content audit:
{{content_audit}}
Available owners:
{{owners}}
Constraints:
{{constraints}}
Output a table with:
1. Priority
2. Issue
3. Affected segment
4. Recommended fix
5. Owner
6. Effort
7. Expected impact
8. Risk
9. Validation metric
10. Deadline
Keep the list practical and focused.Summarize landing page audit results after the validation window.
Original diagnosis:
{{original_diagnosis}}
Fixes implemented:
{{fixes_implemented}}
Before and after metrics:
{{before_after_metrics}}
Quality notes:
{{quality_notes}}
Output:
1. What improved
2. What did not improve
3. Which diagnosis was supported
4. Which diagnosis was wrong or inconclusive
5. Next recommended test
6. Monitoring rule to addRelated workflows
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