Create a landing page QA and conversion improvement workflow

Start in Google Sheets and create one row for the landing page with the page URL, campaign name, traffic source, target audience, offer, primary CTA, secondary CTA, form destination, launch date, owner, and success metric. Add the current headline, subhead, proof points, and any required claims so the reviewer knows what the page is supposed to accomplish. Include the paid ad, email, or social copy that will send traffic to the page, because message match cannot be judged from the page alone. Mark whether the page is in draft, staged, approved, launched, or needs fixes. This brief becomes the standard for every later critique instead of letting people judge the page in the abstract.

Copy the page text, campaign promise, audience definition, and offer details into Claude. Ask Claude to evaluate whether a skeptical visitor can understand what is being offered, why it matters, who it is for, what proof supports it, and what to do next. Do not ask for generic “better copy” yet; first ask for diagnosis and ranked fixes. Add every recommendation to the QA sheet with issue type, affected section, severity, suggested fix, and whether it should block launch. If the critique suggests new claims, mark them as review-needed until someone verifies the source.

Review this B2B landing page for conversion clarity.

Audience:
{{audience}}

Traffic source and campaign promise:
{{traffic_source_and_campaign_copy}}

Offer:
{{offer}}

Page goal:
{{page_goal}}

Landing page copy:
{{landing_page_copy}}

Required claims or proof points:
{{approved_claims_and_proof}}

Output:
1. Five-second clarity diagnosis
2. What the visitor understands immediately
3. What is confusing or too vague
4. Message match issues between campaign and page
5. Missing proof or unsupported claims
6. CTA friction or mismatch
7. Objections not addressed
8. Ranked fixes with severity, effort, and launch-blocker status

Do not invent proof. If a claim needs support, flag it.

Open the page in Webflow preview or staging and test it on desktop and mobile before publishing to the live domain. Check the first screen, CTA visibility, section order, button behavior, form labels, required fields, error messages, privacy text, thank-you page, calendar redirect, and email confirmation. Submit at least one real test form using a clearly marked test email, then confirm where the lead appears in HubSpot or the connected CRM. Capture screenshots for issues that a designer or developer will need to reproduce. Log each issue in the sheet with device, browser, page section, screenshot link, owner, and fix status.

Use GA4 DebugView or real-time reporting to confirm that page views, CTA clicks, form starts, form submissions, and thank-you page visits are firing as expected. Check whether the intended conversion is marked as a key event and whether the event name, destination page, and form behavior match your reporting plan. Test the campaign URL with the expected UTM values and confirm those values are visible in GA4, HubSpot, or the CRM record after submission. If HubSpot automatically adds tracking tags to marketing-email links, check that it does not overwrite the campaign naming you need for this launch. Document every tracking check as pass, fail, or not applicable instead of relying on memory.

Export the message, UX, form, and tracking issues into Claude and ask it to convert them into a ranked backlog. Score each item by buyer impact, launch risk, implementation effort, measurement impact, and dependency owner. Separate launch blockers from post-launch optimization tasks so the page does not get stuck waiting for cosmetic improvements. Assign a single owner and due date to every launch blocker. Keep lower-priority ideas in the backlog, but do not let them delay traffic unless they directly affect conversion or tracking.

Prioritize this landing page QA backlog.

Page goal:
{{page_goal}}

Traffic source:
{{traffic_source}}

Issue list:
{{qa_issue_list}}

Launch date:
{{launch_date}}

For each issue, return:
1. Issue summary
2. Category: message, UX, form, tracking, analytics, compliance, or design
3. Buyer impact
4. Launch risk
5. Implementation effort
6. Measurement impact
7. Recommended owner
8. Status: launch blocker, fix before launch if possible, or post-launch optimization
9. Exact next action

Be strict. Do not classify cosmetic preferences as launch blockers.

Make the approved changes in Webflow or your page builder and publish to staging before touching production. Update the headline, CTA copy, proof placement, form labels, mobile spacing, hidden fields, or tracking tags based on the prioritized backlog. Keep a change log with before-and-after copy, owner, timestamp, and reason for the change. Re-run the form and tracking checks after implementation because fixes can break other parts of the page. Only move to production when all blockers are closed or explicitly accepted by the campaign owner.

Before sending traffic, run a final checklist with the campaign owner, marketing ops owner, and page owner. Confirm the final URL, UTM naming, form destination, thank-you page, calendar link, privacy language, CRM routing, and owner for incoming leads. Check that the page version in production matches the staged version that was approved. Record the approval status in Google Sheets with reviewer names and timestamp. If any item is still open, write the accepted risk clearly so the team does not rediscover it after launch.

After launch, track the first 7-14 days in GA4, HubSpot, and Looker Studio. Review sessions, conversion rate, form starts, form completions, source quality, CRM acceptance, unsubscribe or bounce signals if email is involved, and any drop-off between click and form submit. Compare performance by traffic source instead of judging the page on aggregate numbers only. Use Claude to summarize the results and recommend the next controlled test: headline, proof section, CTA, form length, offer, or targeting. Add the learning back to the QA sheet so future landing pages start from evidence rather than opinion.

Analyze this landing page launch performance.

Page goal:
{{page_goal}}

Traffic sources:
{{traffic_source_breakdown}}

Performance data:
{{performance_data}}

QA changes made before launch:
{{change_log}}

Known limitations or accepted risks:
{{accepted_risks}}

Return:
1. Performance summary
2. What appears to be working
3. Where the funnel is dropping
4. Whether the issue is likely message, offer, traffic quality, form friction, or tracking
5. Recommended next test
6. What not to change yet
7. Data needed before making a stronger conclusion