Turn target-account LinkedIn engagement into warm conversation openers

Start with your priority accounts and identify people worth monitoring: executives, active managers, possible champions, partner contacts, and category influencers inside the account. Use Sales Navigator and Clay to capture LinkedIn URLs, roles, account tier, relationship owner, and whether the person posts regularly. Do not include inactive profiles just because they have the perfect title.

Create a short rubric for what your team is allowed to post. A good comment should add a perspective, ask a smart question, connect the post to a useful trend, or share a relevant lesson. It should not flatter, pitch, hijack the thread, or mention your product unless the original post directly invites it.

Create a LinkedIn engagement rubric for sales reps engaging with target account posts.

Our ICP:
{{icp}}

Topics we can credibly discuss:
{{credible_topics}}

Topics to avoid:
{{topics_to_avoid}}

Brand and rep voice:
{{voice_notes}}

Output:
1. What a useful comment should do
2. Comment styles we should use
3. Comment styles to avoid
4. When to like only
5. When to comment
6. When to send a soft DM
7. Examples of good comments
8. Examples of bad comments

Make this practical for reps, not a corporate social policy document.