Best for
- B2B teams that publish long-form content but underuse it on LinkedIn
- Founders and executives who want a consistent point-of-view newsletter
- Content teams turning reports, webinars, and blogs into recurring social distribution
Turn blog posts, reports, webinars, and executive notes into a repeatable LinkedIn newsletter engine with post teasers and performance feedback.
A repeatable LinkedIn newsletter workflow with edition briefs, drafts, teaser posts, scheduling, and performance learning loops.
Quick view
Check the audience, core tools, and access before you start the detailed steps.
Best for
Core tools
5 tools used across the workflow.
Access
Preview the open steps, then unlock the remaining implementation details and prompts.
Why this works
Most long-form content gets one launch post and then disappears. A LinkedIn newsletter gives the content a recurring editorial surface, while teaser posts create multiple entry points into each edition. This workflow keeps the newsletter grounded in existing assets but adds a clear POV, structure, and performance loop so it does not become a generic summary feed.
Expected results
Newsletter editions planned
4-8 editions
A source inventory of existing long-form content usually produces enough material for a month or two of newsletter editions.
Teaser posts created
3-5 per edition
Multiple teaser angles create more distribution surface area than a single launch post.
Time saved
4-7 hours per edition
Repurposing source assets and using prompt templates reduces the work of angle selection, drafting, teaser creation, and performance review.
Learning loop
Angle-level performance data
Tracking posts by hook, topic, and angle makes future editions sharper than relying on aggregate LinkedIn engagement alone.
Step-by-step workflow
The first 3 steps are open. Pro unlocks the remaining steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and implementation details.
45 min
45 min
Before repurposing anything, write the newsletter promise in one sentence. Work in claude and google docs and capture the concrete operating details: source asset, audience, hook, angle, channel, draft copy, visual asset, approval status, and publish URL. When you use the prompt template attached to this step, paste the real source material, name the expected output sections, and ask the model to flag uncertainty instead of filling gaps. Before moving on, check that the asset matches the channel, the CTA is clear, and the final version is easy to reuse; the expected handoff is A clear newsletter positioning brief with audience, topics, and tone rules.
A clear newsletter positioning brief with audience, topics, and tone rules.
A newsletter needs a sharper promise than a blog. People subscribe when they know what kind of useful perspective will show up repeatedly.
Create a LinkedIn newsletter positioning brief.
Target audience:
{{target_audience}}
Business goals:
{{business_goals}}
Content sources we already have:
{{existing_content_sources}}
Topics we can credibly own:
{{topic_lanes}}
Output:
1. Newsletter promise
2. Target reader
3. Topics in scope
4. Topics out of scope
5. Voice and tone
6. Ideal edition structure
7. CTA strategy
8. What would make this newsletter worth subscribing to
Make it specific, not generic.1 hour
1 hour
Create an Airtable table of source assets: blog posts, reports, webinar transcripts, podcast notes, executive posts, customer stories, product updates, and research. Work in airtable and google docs and capture the concrete operating details: source asset, audience, hook, angle, channel, draft copy, visual asset, approval status, and publish URL. Keep the work narrow: complete step 2, record the decision or asset created, and avoid changing unrelated parts of the workflow. Before moving on, check that the asset matches the channel, the CTA is clear, and the final version is easy to reuse; the expected handoff is A newsletter source asset inventory with repurposing status and topic tags.
A newsletter source asset inventory with repurposing status and topic tags.
Do not only use new assets. Older posts with strong insights can become excellent newsletter editions if reframed with current context.
30-45 min
30-45 min
Use Claude to review candidate source assets and choose the strongest angle for the next newsletter edition. Work in claude and airtable and capture the concrete operating details: source asset, audience, hook, angle, channel, draft copy, visual asset, approval status, and publish URL. When you use the prompt template attached to this step, paste the real source material, name the expected output sections, and ask the model to flag uncertainty instead of filling gaps. Before moving on, check that the asset matches the channel, the CTA is clear, and the final version is easy to reuse; the expected handoff is A selected newsletter angle and outline for the next edition.
A selected newsletter angle and outline for the next edition.
The best newsletter editions are not summaries. They are editorial interpretations of a source asset.
Pro workflow preview
Previewing 3 of 7 steps
Get the remaining 4 steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and ongoing workflow and prompt releases.
$9/month
Choose the strongest LinkedIn newsletter angle from these source assets.
Newsletter positioning:
{{newsletter_positioning}}
Candidate source assets:
{{source_assets}}
For the best 3 candidates, output:
1. Recommended angle
2. Why this angle fits the audience
3. Core takeaway
4. Proof or examples to include
5. Suggested headline
6. CTA
Then choose the single strongest edition to draft next.Related workflows
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