Best for
- Teams with many people creating customer-facing copy
- Companies after a repositioning or acquisition
- Product marketers maintaining message consistency across channels
Compare approved positioning against live marketing and sales material, identify where claims, audience language, proof, and category framing have drifted, then create a correction plan without flattening intentional channel differences.
A messaging drift report with source excerpts, severity, intentional versus accidental variation, correction recommendations, owners, and approved exceptions.
Quick view
Check the audience, core tools, and access before you start the detailed steps.
Best for
Core tools
1 tool used across the workflow.
Access
Preview the open steps, then unlock the remaining implementation details and prompts.
Why this works
Messaging systems naturally drift as teams optimize locally. The goal is not identical wording everywhere; it is consistency in audience, problem, promise, proof, and category logic while allowing channel-native expression.
Expected results
Cross-channel consistency
Material semantic drift is explicitly identified
The audit focuses on strategic meaning rather than stylistic uniformity.
Correction priority
High-exposure drift is fixed first
Teams avoid rewriting low-risk assets while major surfaces stay wrong.
Governance improvement
Recurring drift sources feed the message guide
The process reduces future inconsistency instead of only cleaning up current copy.
Step-by-step workflow
The first 2 steps are open. Pro unlocks the remaining steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and implementation details.
30 min
30 min
Give Claude the approved positioning and ask it to extract the elements that should remain stable: ICP, problem, category, promise, proof boundaries, differentiators, and claims that require qualification. Review this with product marketing before treating it as the comparison standard. Record the evidence, rationale, and any unresolved issue in the working notes so another operator can review the decision later.
A reviewed messaging invariant sheet.
Protect meaning, not exact sentences.
ROLE
You are a senior product marketer responsible for messaging governance.
OBJECTIVE
Extract the messaging invariants from our approved source of truth.
INPUTS
{{approved_positioning}}
{{claim_rules}}
OUTPUT
Return invariant, approved meaning, acceptable variation, prohibited drift, and evidence or proof requirement.
GUARDRAILS
Do not add positioning that is not present in the approved material.
Do not invent facts, metrics, quotes, identities, or source access.
UNCERTAINTY
Label missing evidence, weak samples, and conflicts instead of guessing.
HUMAN REVIEW
A named human must approve public claims, outreach, spend changes, customer-facing copy, or system-of-record updates.45 min
45 min
Collect current homepage, product page, campaign, ad, sales deck, email, and recent thought-leadership excerpts. Include source URL or file name, owner, audience, and date. Review the sample for enough coverage to detect drift without pretending it contains every customer-facing sentence. Record the evidence, rationale, and any unresolved issue in the working notes so another operator can review the decision later.
A source-linked sample across major customer-facing surfaces.
Sample by surface and owner, not only by what is easiest to copy.
Pro workflow preview
Previewing 2 of 6 steps
Get the remaining 4 steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and ongoing workflow and prompt releases.
$9/month
Related workflows
Continue with workflows that share a similar GTM motion, category, or tool stack.
A claim-evidence register with source copy, claim type, proof, evidence age, risk, required qualifier, owner, and correction priority.
A reusable voice-of-customer phrasebook with source context, recurrence notes, segment, stage, approved use cases, and language that should not be overgeneralized.
A concise executive memo with decision, evidence, alternatives, uncertainty, recommendation, risks, and explicit approval or action requested.