Best for
- B2B teams spending materially on Google Search
- Agencies reviewing search-term waste regularly
- Marketers worried broad-match traffic is drifting
Turn Google Ads search-term exports into a reviewed negative-keyword backlog by separating irrelevant demand, ambiguous research queries, competitor terms, and useful long-tail intent before any exclusion is applied.
A negative-keyword backlog with evidence, match-type recommendation, campaign scope, risk notes, and human approval before changes.
Quick view
Check the audience, core tools, and access before you start the detailed steps.
Best for
Core tools
3 tools used across the workflow.
Access
Preview the open steps, then unlock the remaining implementation details and prompts.
Why this works
Negative keywords save spend only when the team can distinguish true irrelevance from unfamiliar but useful demand. This workflow adds campaign context, conversion evidence, and an explicit blocking-risk review before exclusions are applied.
Expected results
Review safety
Every exclusion has scope and blocking-risk notes
High-impact negatives are reviewed before activation.
Waste focus
Irrelevant queries separated from ambiguous demand
The process does not equate zero conversions with irrelevance.
Rollbackability
Every change is logged
The team can reverse an exclusion if good demand drops.
Step-by-step workflow
The first 2 steps are open. Pro unlocks the remaining steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and implementation details.
30 min
30 min
Export a useful date range with query, campaign, ad group, match type, impressions, clicks, cost, conversions, conversion value where applicable, and landing page. Preserve the raw export and mark campaigns with different objectives. Review conversion tracking health before treating zero-conversion terms as waste. Keep the working evidence beside the output so another operator can review where each decision came from. Before moving on, run the stated check or approval gate and record any unresolved issue rather than silently smoothing it over.
A clean search-term dataset with campaign and conversion context.
Bad conversion tracking creates bad negative keywords.
30 min
30 min
Write the categories that are clearly irrelevant, potentially relevant, research-stage, competitor-related, support-related, employment-related, or ambiguous. Add protected terms and strategic themes that should never be blocked automatically. Review the taxonomy with the paid-search owner before classification. Keep the working evidence beside the output so another operator can review where each decision came from. Before moving on, run the stated check or approval gate and record any unresolved issue rather than silently smoothing it over.
A negative-keyword decision rubric with protected intent.
A query can look irrelevant until you read it in the context of the landing page and offer.
Pro workflow preview
Previewing 2 of 6 steps
Get the remaining 4 steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and ongoing workflow and prompt releases.
$9/month
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