Best for
- B2B teams posting timely commentary on LinkedIn
- Small marketing teams that miss industry news windows
- Founders who want opinionated but relevant content prompts
Monitor industry news, competitor updates, analyst reports, and community signals, then turn relevant moments into timely LinkedIn post ideas tied to your product themes.
Create a daily or weekly alert system that sends content angles, source links, recommended POVs, and draft prompts to Slack or Airtable.
Quick view
Check the audience, core tools, and access before you start the detailed steps.
Best for
Core tools
7 tools used across the workflow.
Access
Preview the open steps, then unlock the remaining implementation details and prompts.
Why this works
Timely content works when it connects a real external signal to a credible internal point of view. Most teams either react too slowly or force irrelevant news into self-promotion. This workflow filters for business relevance first, then packages news into useful post angles instead of generic 'what this means' commentary.
Expected results
Alert cadence
Daily or twice-weekly digest
This is frequent enough to catch timely angles without overwhelming the content team.
Research time saved
4-8 hours per week
Automated source collection and structured angle generation reduce manual scanning and brainstorming.
Post quality
Verified, POV-led ideas
Each alert includes source context, angle, risk notes, and recommended owner before drafting.
Reusable learning
Trigger performance map
Monthly review shows which news categories produce useful engagement.
Step-by-step workflow
The first 2 steps are open. Pro unlocks the remaining steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and implementation details.
60-75 min
60-75 min
Set up: Create an Airtable trigger table with one record per topic your company may comment on, including industry shifts, customer problems, competitor moves, regulatory changes, technology releases, funding, hiring trends, and analyst research. Add fields for target buyer, approved topic lane, why the company has permission to comment, connected product or POV theme, geographic scope, source types, risk level, urgency window, and default content owner.
Scope: Define explicit exclusions such as customer incidents, unverified rumors, politically sensitive events, legal disputes, tragedies, or topics where the company has no credible expertise. Add a relevance score that separates buyer impact from product proximity so the system does not force every external event into a product pitch.
Set up: Create two or three example news items for every approved lane and document what a strong, weak, and rejected angle looks like. Ask the content, product marketing, communications, and legal owners to review the lanes and risk rules before any alerts are automated.
Output: Save the approved trigger-map version, reviewers, and effective date so future changes to allowed topics remain auditable.
An approved and versioned content trigger map with relevance, credibility, risk, urgency, ownership, and exclusion rules.
Score buyer impact and product relevance separately. High buyer impact can justify a useful point of view even when there is no product tie, while high product relevance alone often creates opportunistic content.
1.5-2 hours
1.5-2 hours
Set up: In Feedly, create source groups for trade publications, competitor blogs, analyst pages, customer industries, partner newsrooms, regulatory bodies, and selected expert newsletters.
Action: In Google Alerts, build focused queries with quoted phrases, competitor or regulation names, exclusions, language, region, and delivery frequency that match the approved trigger map.
Scope: Assign each source a trust tier, topical lane, expected update frequency, and owner so low-quality or stale sources can be removed deliberately. Configure Zapier to create an Airtable record for each candidate item with headline, source, URL, publish date, capture time, trigger lane, and processing status.
QA: Add deduplication based on canonical URL, normalized headline, and event entity so syndicated versions of the same story do not flood the queue. Route only high-priority or time-sensitive candidates to a Slack intake channel, while leaving routine items in Airtable for batch review. Test the system for several days and tune queries, source tiers, and routing thresholds until the daily volume is small enough for a human editor to inspect.
A tested monitoring pipeline that captures, deduplicates, tiers, and routes relevant news without overwhelming the content team.
Pro workflow preview
Previewing 2 of 7 steps
Get the remaining 5 steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and ongoing workflow and prompt releases.
$9/month
Track rejected items during the tuning period. The reasons for rejection provide better query and routing improvements than simply turning down alert frequency.
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