Best for
- B2B founders posting on LinkedIn without a ghostwriter
- Marketing leads creating posts for SMEs or executives
- Agencies managing founder-led content programs
Turn your best writing, calls, and raw ideas into a reusable LinkedIn production system with voice rules, banned phrases, review gates, and performance feedback.
Create a voice profile, idea bank, drafting workflow, QA checklist, and recurring LinkedIn publishing loop that preserves a human point of view.
Quick view
Check the audience, core tools, and access before you start the detailed steps.
Best for
Core tools
5 tools used across the workflow.
Access
The complete workflow is available from the first step through the final result.
Why this works
Generic AI content fails because it starts from a topic instead of a person. This workflow starts with voice extraction, then uses structured constraints to prevent Claude from drifting into AI-sounding phrasing. The QA loop is what makes it durable: each post improves the voice profile instead of becoming a one-off draft.
Expected results
Weekly post output
3-5 posts per person
This cadence is realistic when raw ideas and voice rules are already captured before drafting.
Review time
10-20 minutes per post
The reviewer edits from a voice-aligned draft instead of starting from a blank page.
Voice consistency
Reusable voice profile
The same rules and banned phrase list guide every future draft and can be improved monthly.
Content quality
Lower AI-slop risk
The workflow includes a dedicated QA pass for generic phrasing, unsupported claims, and voice drift.
Step-by-step workflow
This workflow is fully available. Follow the steps below to build the system from start to finish.
60-90 min
60-90 min
Gather 10-20 source samples from the person whose voice you want to preserve: LinkedIn posts, emails, podcast clips, sales call excerpts, internal rants, and rough notes. Work in descript and airtable and capture the concrete operating details: source asset, audience, hook, angle, channel, draft copy, visual asset, approval status, and publish URL. Keep the work narrow: complete step 1, record the decision or asset created, and avoid changing unrelated parts of the workflow. Before moving on, check that the asset matches the channel, the CTA is clear, and the final version is easy to reuse; the expected handoff is A source library of writing and speech samples tagged by topic and tone.
A source library of writing and speech samples tagged by topic and tone.
Include a few bad samples too. Claude gets better when it knows what the person should not sound like, not just what to imitate.
45 min
45 min
Use Claude to analyze the source library and produce a voice profile with sentence patterns, recurring beliefs, strong opinions, favorite phrases, banned phrases, pacing, humor level, and examples of acceptable and unacceptable rewrites. Work in claude and airtable and capture the concrete operating details: source asset, audience, hook, angle, channel, draft copy, visual asset, approval status, and publish URL. When you use the prompt template attached to this step, paste the real source material, name the expected output sections, and ask the model to flag uncertainty instead of filling gaps. Before moving on, check that the asset matches the channel, the CTA is clear, and the final version is easy to reuse; the expected handoff is A reusable voice profile and banned phrase list for future drafts.
A reusable voice profile and banned phrase list for future drafts.
Ask for editing rules, not just a style description. 'Uses short blunt openers' is more useful than 'confident and insightful'.
45 min
45 min
Create an Airtable table for raw ideas with columns for source, rough thought, audience, pain point, proof, story, format, priority, draft status, reviewer, and performance notes. Work in airtable and capture the concrete operating details: source asset, audience, hook, angle, channel, draft copy, visual asset, approval status, and publish URL. Keep the work narrow: complete step 3, record the decision or asset created, and avoid changing unrelated parts of the workflow. Before moving on, check that the asset matches the channel, the CTA is clear, and the final version is easy to reuse; the expected handoff is A repeatable idea intake table that prevents LinkedIn content from depending on blank-page brainstorming.
A repeatable idea intake table that prevents LinkedIn content from depending on blank-page brainstorming.
The best column is 'why now?' If you cannot answer it, the idea is probably too generic.
45-60 min per batch
45-60 min per batch
Use Claude to convert raw ideas into post briefs, not final posts yet. Work in claude and airtable and capture the concrete operating details: source links, buyer context, audience, claims, proof points, owner, review status, and the final deliverable link. When you use the prompt template attached to this step, paste the real source material, name the expected output sections, and ask the model to flag uncertainty instead of filling gaps. Before moving on, check that the asset matches the channel, the CTA is clear, and the final version is easy to reuse; the expected handoff is A weekly queue of LinkedIn post briefs ready for drafting.
A weekly queue of LinkedIn post briefs ready for drafting.
Briefs stop the AI from polishing weak ideas. If the brief is bland, the post will be bland too.
60-90 min per batch
60-90 min per batch
Use Claude to draft one sharp version and one safer version for each approved brief. Work in claude and capture the concrete operating details: source asset, audience, hook, angle, channel, draft copy, visual asset, approval status, and publish URL. When you use the prompt template attached to this step, paste the real source material, name the expected output sections, and ask the model to flag uncertainty instead of filling gaps. Before moving on, check that the prompt includes the actual inputs, the requested output format, and clear rules against invented facts; the expected handoff is Draft LinkedIn posts that follow the voice profile instead of sounding like generic AI output.
Draft LinkedIn posts that follow the voice profile instead of sounding like generic AI output.
Generate two versions because review is faster when the person chooses a direction instead of rewriting from scratch.
45 min per batch
45 min per batch
Before scheduling, run every draft through a QA pass. Work in claude and authoredup and capture the concrete operating details: source asset, audience, hook, angle, channel, draft copy, visual asset, approval status, and publish URL. When you use the prompt template attached to this step, paste the real source material, name the expected output sections, and ask the model to flag uncertainty instead of filling gaps. Before moving on, check that the asset matches the channel, the CTA is clear, and the final version is easy to reuse; the expected handoff is Approved drafts with formatting, hook, and voice issues corrected.
Approved drafts with formatting, hook, and voice issues corrected.
Read the post out loud. If it sounds like a keynote abstract, cut 30% and make it more specific.
Monthly
Monthly
Schedule approved posts and track performance in Shield. Work in shield and airtable and capture the concrete operating details: source asset, audience, hook, angle, channel, draft copy, visual asset, approval status, and publish URL. Keep the work narrow: complete step 7, record the decision or asset created, and avoid changing unrelated parts of the workflow. Before moving on, check that the asset matches the channel, the CTA is clear, and the final version is easy to reuse; the expected handoff is A performance feedback loop that improves the next month of posts.
A performance feedback loop that improves the next month of posts.
Do not optimize only for likes. For B2B thought leadership, one comment from a target buyer can matter more than 500 reactions from the wrong audience.
Create a LinkedIn voice profile from these writing and transcript samples.
Source samples:
{{source_samples}}
Person role:
{{person_role}}
Audience:
{{audience}}
Output:
1. Voice summary
2. Sentence structure patterns
3. Common opening styles
4. Topics and beliefs they can credibly own
5. Phrases they naturally use
6. Phrases they would never use
7. AI-sounding phrases to ban
8. Examples of good rewrites
9. Examples of bad rewrites
10. A checklist for reviewing future posts
Be specific. This should help a writer produce posts that sound like this person, not a generic executive.Turn these raw ideas into LinkedIn post briefs using the voice profile.
Voice profile:
{{voice_profile}}
Raw ideas:
{{raw_ideas}}
For each idea, output:
1. Recommended post angle
2. Audience pain addressed
3. Hook direction
4. Core argument
5. Proof or story needed
6. What to avoid saying
7. Risk or approval notes
8. Priority score
Reject ideas that are too generic or not credible for this person.Draft LinkedIn posts from these briefs.
Voice profile:
{{voice_profile}}
Banned phrases:
{{banned_phrases}}
Approved briefs:
{{post_briefs}}
For each brief, create:
1. Sharp POV version
2. Safer version
3. Suggested first-line hook
4. Optional closing question
5. Notes on where the draft may still sound too polished
Rules:
- One clear argument per post
- No generic AI phrases
- Use concrete examples
- Do not invent personal stories or metrics
- Keep the voice natural, not corporate.Review these LinkedIn drafts against this voice and quality checklist.
Voice profile:
{{voice_profile}}
Banned phrases:
{{banned_phrases}}
Drafts:
{{drafts}}
For each draft, identify:
1. Lines that sound AI-generated
2. Vague or unsupported claims
3. Voice mismatches
4. Repetitive structures
5. Stronger hook option
6. Final edited version
Do not make the post more polished. Make it more human and specific.Related workflows
Continue with workflows that share a similar GTM motion, category, or tool stack.
Create a content QA rubric, banned phrase library, review prompt, human approval checklist, and revision workflow for blogs, posts, emails, and sales assets.
Create a monthly content insights system with performance analysis, hypothesis backlog, experiment briefs, and next-month measurement plan.
Create a daily or weekly alert system that sends content angles, source links, recommended POVs, and draft prompts to Slack or Airtable.