Build a newsjacking monitor that turns trends into product demo angles

Start by listing the topics your company can credibly discuss and the topics it should avoid. Include product use cases, buyer personas, industry events, regulatory moments, seasonal patterns, competitor-triggered moments, cultural topics, and sensitive areas that require extra review. In Notion, turn this into a rubric with audience fit, product relevance, demo potential, originality, timing, source credibility, and brand risk. Add examples of good fits and forced fits so reviewers have shared judgment. The rubric should make it easy to kill most ideas before they distract the team.

Create a newsjacking relevance and risk rubric.

Product use cases:
{{product_use_cases}}

Target personas:
{{target_personas}}

Approved topics:
{{approved_topics}}

Topics to avoid:
{{avoid_topics}}

Brand voice:
{{brand_voice}}

Risk tolerance:
{{risk_tolerance}}

Create:
1. Fit criteria
2. Risk criteria
3. Scoring scale from 1-5
4. Examples of strong-fit moments
5. Examples of forced-fit moments
6. Review requirements by risk level
7. Kill criteria
8. Required evidence before drafting

The rubric should prioritize credible product-led commentary, not attention-chasing.

Set up Google Alerts for product category terms, buyer pain terms, competitor names, regulatory topics, analyst phrases, event names, and industry trigger words. Use Perplexity for daily or weekly source-checked searches where freshness and citation quality matter more than raw volume. Add planned moments to Notion, including conferences, policy deadlines, earnings cycles, annual reports, industry awareness days, and recurring seasonal pressures. In n8n, route alert items and planned moments into one intake table with source, date, topic, URL, summary, and suggested category. Planned moments deserve equal attention because they give the team time to build better demos than breaking-news reactions.