Build a PMM business case from secondary market research

Start in Google Docs with one decision question the research must answer. Examples include whether to enter a vertical, prioritize a segment, fund a campaign, reposition around a use case, build a package, or respond to competitor movement. Add target audience, geography, time horizon, decision owner, constraints, known assumptions, and what leadership must decide at the end. Include what is out of scope so the research does not expand into a generic market overview. Review the brief with the PMM owner before doing research; if the question cannot lead to a decision, it is still too broad.

Create a PMM research brief.

Decision question:
{{decision_question}}

Product context:
{{product_context}}

Target market:
{{target_market}}

Business constraints:
{{constraints}}

Known assumptions:
{{known_assumptions}}

Stakeholders:
{{stakeholders}}

Output:
1. Decision question
2. Research scope
3. Exclusions
4. Hypotheses to test
5. Evidence needed
6. Confidence standard
7. Final recommendation format
8. Review checkpoints

Make the brief decision-oriented, not a general research plan.

Use Gemini Deep Research to build the first source map. Ask it to find analyst notes, public reports, competitor pages, pricing pages, review themes, job-posting patterns, funding news, earnings-call snippets, regulatory changes, category benchmarks, and adjacent-market signals. Approve or edit the research plan before the tool runs so it does not chase sources that are too broad or consumer-oriented. Treat the result as a source discovery map, not final truth. Export the useful sources into a table with title, publisher, date, URL, claim type, relevance, and what decision question it supports.

Run secondary source discovery for this PMM business case.

Research brief:
{{research_brief}}

Find sources across:
- Analyst or market reports
- Public company pages
- Competitor pages and pricing pages
- Customer reviews and forums
- Earnings calls or investor materials
- Job postings and hiring trends
- Funding or partnership news
- Regulatory or compliance changes
- Adjacent category examples

For each source, return:
1. Source title
2. Publisher
3. Date
4. URL
5. Key claim or signal
6. What decision question it supports
7. Contradictory or cautionary evidence
8. Confidence level

Do not treat sponsored content as neutral market evidence.