Demand GenerationintermediatePro

Turn paid campaign results into a next-test roadmap

Analyze paid campaign performance, extract failed and winning hypotheses, and create a practical testing roadmap for the next budget cycle.

What you will have

Create a campaign postmortem, hypothesis log, and prioritized next-test roadmap for paid media.

Setup time

2-3 hours

Time saved

6-10 hours per campaign review cycle

Estimated cost

$150 to $800 per month

Tools used

6 tools

Why this works

Paid media reviews often stop at surface metrics: CTR, CPL, and conversion rate. That misses the bigger question: which campaign hypothesis was proven, disproven, or left unanswered? This workflow forces every campaign review to produce a next-test roadmap, so the team compounds learning instead of restarting from scratch.

Step-by-step workflow

Preview the workflow

The first 2 steps are open. Pro unlocks the remaining steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and implementation details.

Create the campaign evidence pack

1 hour

Export campaign data from LinkedIn Ads, Google Ads, GA4, and HockeyStack. Capture spend, impressions, CTR, CPC, CPL, conversion rate, account quality, stage progression, landing page conversion, and pipeline influenced. Add screenshots of top ads and landing page variants so the review includes creative context, not only numbers.

Output

A campaign evidence pack with performance, pipeline, and creative context.

LinkedIn AdsGoogle AdsGoogle Analytics 4HockeyStack

Pro tip

Do not average everything together. Split by audience, offer, creative theme, and landing page whenever possible.

Write the original campaign hypotheses

30 min

Before analyzing performance, document what the team believed would happen. Example: 'Ops leaders will convert on cost-control messaging' or 'comparison search traffic will produce higher-intent leads.' This prevents hindsight bias and gives Claude clear hypotheses to judge against actual results.

Output

A list of original campaign hypotheses and success criteria.

Notion

Pro tip

If the team never wrote hypotheses before launch, reconstruct them honestly from the campaign brief and ad copy.

Pro workflow preview

Previewing 2 of 7 steps

Pro membership

Unlock the full workflow

Get the remaining 5 steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and weekly new workflows.

$9/month

Ask Claude to separate metrics from meaning

Build the failed hypothesis log

Generate the next-test roadmap

Review with sales and finance before launch

Set up the measurement dashboard

See Pro plan

3Ask Claude to separate metrics from meaning

Locked

4Build the failed hypothesis log

Locked

5Generate the next-test roadmap

Locked

6Review with sales and finance before launch

Locked

7Set up the measurement dashboard

Locked

Expected results

Tests planned

10 prioritized tests

A 10-test roadmap is enough to give the next budget cycle structure without creating an unmanageable experimentation backlog.

Review time saved

6-10 hours per cycle

AI-assisted synthesis reduces manual spreadsheet review, slide creation, and postmortem drafting.

Budget discipline

Approved stop conditions

Every test includes a clear success metric and stop condition, reducing wasted spend on ambiguous underperformers.

Learning quality

Hypothesis-based review

The workflow captures what was learned, not just what happened, which improves future campaign decisions.

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