Best for
- B2B teams with multiple active channels but weak weekly prioritization
- Demand gen teams using intent or website signals but not acting on them consistently
- Lean GTM teams that need a practical operating cadence
Turn scattered demand signals into a focused weekly sprint plan with account priorities, channel actions, sales follow-up, and measurement owners.
Create a weekly demand generation sprint plan that tells the team which accounts, channels, offers, and experiments to prioritize.
Quick view
Check the audience, core tools, and access before you start the detailed steps.
Best for
Core tools
6 tools used across the workflow.
Access
Preview the open steps, then unlock the remaining implementation details and prompts.
Why this works
Most demand gen teams have more data than discipline. Intent, web visits, ad engagement, CRM status, and sales feedback live in separate places, so the weekly plan defaults to opinion. This workflow turns signal review into a repeatable sprint with clear actions, owners, and follow-up checks.
Expected results
Weekly actions prioritized
3-7 demand gen actions
A small sprint is realistic for a lean team and prevents signal review from becoming an endless analysis exercise.
Planning time saved
5-8 hours per week
Centralized signal clustering and AI-assisted synthesis reduce manual reporting, meeting prep, and scattered follow-up planning.
Signal response speed
Same-week action
The workflow turns intent and campaign data into actions during the same weekly cycle instead of waiting for monthly reporting.
Team alignment
Clear owner per action
The sprint board makes sales, RevOps, and marketing responsibilities explicit instead of leaving signals trapped in dashboards.
Step-by-step workflow
The first 2 steps are open. Pro unlocks the remaining steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and implementation details.
45 min
45 min
Create a simple rule set for what earns demand gen attention this week. Work in google sheets and hubspot and capture the concrete operating details: campaign name, audience, channel, offer, message angle, asset URL, performance baseline, owner, and approval status. Keep the work narrow: complete step 1, record the decision or asset created, and avoid changing unrelated parts of the workflow. Before moving on, check that the output is specific enough for the next person to use without guessing what happened; the expected handoff is A weekly demand gen scoring model with agreed signal types and weights.
A weekly demand gen scoring model with agreed signal types and weights.
Keep the scoring simple enough for a weekly meeting. If the team needs a data scientist to interpret the score, the workflow will not stick.
45-60 min
45-60 min
Export or sync the week’s key signals from HockeyStack, Factors.ai, and HubSpot. Work in hockeystack, factors ai, and hubspot and capture the concrete operating details: campaign name, audience, channel, offer, message angle, asset URL, performance baseline, owner, and approval status. Keep the work narrow: complete step 2, record the decision or asset created, and avoid changing unrelated parts of the workflow. Before moving on, check that the handoff is tied to the right account or record and the owner knows the next action; the expected handoff is A clean weekly signal table with account, channel, and CRM context.
A clean weekly signal table with account, channel, and CRM context.
Create a suppression tab for accounts you keep rejecting. It prevents the team from re-evaluating the same bad-fit traffic every week.
Pro workflow preview
Previewing 2 of 7 steps
Get the remaining 5 steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and ongoing workflow and prompt releases.
$9/month
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