Best for
- Solo marketers launching a niche B2B podcast
- Small teams turning executive conversations into content
- Agencies running podcasts for B2B clients
Build a lightweight podcast operation that handles guest sourcing, outreach, recording, editing, clips, show notes, blog posts, and distribution without a large media team.
Create an end-to-end podcast workflow from guest list to published episode, clips, transcript blog, social posts, and performance tracking.
Quick view
Check the audience, core tools, and access before you start the detailed steps.
Best for
Core tools
8 tools used across the workflow.
Access
Preview the open steps, then unlock the remaining implementation details and prompts.
Why this works
Podcasting becomes overwhelming when every step is handled as a separate project. This workflow turns it into an assembly line with clear handoffs: guest pipeline, human-approved outreach, recording, editing, repurposing, publishing, and analytics. It avoids risky automation by using tools to prepare and queue actions while humans approve guest contact and publishing decisions.
Expected results
Episode production time
4-7 hours after setup
The operating system reduces repeated coordination, drafting, editing, and repurposing work.
Content assets per episode
8-15 assets
One episode can produce show notes, a blog post, newsletter blurb, multiple clips, and social posts.
Guest pipeline
25-100 candidates
Clay can maintain a structured guest list with fit scoring instead of scattered spreadsheet research.
Risk control
Human-approved outreach and publishing
The workflow avoids automated LinkedIn actions and keeps review steps before guest contact and public content.
Step-by-step workflow
The first 2 steps are open. Pro unlocks the remaining steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and implementation details.
60-90 min
60-90 min
Create an Airtable base with tables for guest pipeline, outreach status, episode status, recording links, editing status, clips, blog post, approval, and distribution. Add fields for target audience, episode angle, guest fit score, and business relevance so the podcast does not become random conversations.
A podcast production tracker that manages every episode from idea to distribution.
A podcast is a content product. If you cannot explain the audience and repeatable format, guest sourcing will drift fast.
1-2 hours per batch
1-2 hours per batch
Use Clay to build a list of potential guests from LinkedIn, company pages, newsletters, partner lists, customer lists, and event speakers. Enrich each guest with title, company, audience overlap, recent topics, LinkedIn activity, likely episode angle, and fit score. Do not contact anyone yet.
A prioritized guest list with episode angles and contact readiness fields.
Score for audience fit and story quality, not just job title. A less famous operator with a concrete story can outperform a generic executive.
Pro workflow preview
Previewing 2 of 8 steps
Get the remaining 6 steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and ongoing workflow and prompt releases.
$9/month
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