Choose the verticals and competitor set
45-60 min
45-60 min
Pick 3-5 verticals where you already have traction, sales interest, or strong account lists. For each vertical, identify 3-5 competitors or adjacent tools with public G2 reviews. Add the vertical, competitor names, review URLs, target persona, and core offer into Airtable so the research stays organized.
A vertical research table with target industries, competitors, review URLs, and campaign context.
Do not start with too many industries. Three strong vertical pages beat ten shallow pages that all say the same thing with a different industry label.