Clean the webinar transcript and engagement data
45-60 min
45-60 min
Upload the webinar recording into Descript and clean the transcript enough for analysis. Export attendee data with registration source, live attendance, attendance duration, poll answers, questions asked, CTA clicks, and account or company where available. Put the transcript and engagement data into one working folder or table.
A clean transcript and attendee engagement dataset ready for segmentation.
Do not treat all registrants equally. Someone who asked a question and stayed 50 minutes deserves a different follow-up than someone who registered and never attended.