Marketing Ops100 workflowsCore in 55Enriched
Airtable
Flexible database for campaign operations, content systems, and workflow tracking
Airtable is used as the structured operating layer for many B2B AI workflows. It helps teams organize research, approvals, content pipelines, campaign assets, account lists, and recurring workflow outputs in one flexible database.
Common uses
Operational records, ownership, and approval workflowWorkflow registry, runs, incidents, quality, and costMDF, deliverables, approvals, journeys, and reimbursementField mapping, scoring, evidence, and decisions
Primary workflow links
Sales EnablementCore tool
Assemble deal-specific customer evidence arsenals
Role: Evidence graph, permissions, mappings, and usage
Brand & CommsCore tool
Build a campaign claim and evidence governance agent
Role: Claim register, scope, assets, approvals, and exceptions
Marketing OpsCore tool
Build a campaign intake, QA, and launch checklist system
Role: Campaign intake and status tracker
55 core usesView tool page ->