Clay
Data enrichment and AI-powered GTM workflow orchestration
Clay helps B2B teams enrich companies and contacts, run AI prompts across rows, and turn account data into outbound, ABM, and research workflows. It often acts as the connective layer between data sources, personalization logic, and go-to-market execution.
Common uses
Primary workflow links
Build a closed-won lookalike outbound agent from CRM deal context
Role: Lookalike account and contact enrichment
Build a LinkedIn comment engagement system for target accounts
Role: Account list enrichment and tracking
Build a market landscape report from scratch using AI as your analyst
Role: Company enrichment and categorization