B2B AI DirectoryB2B AI Directory

Tool index

Tools used in real B2B AI workflows

See which AI tools show up across practical B2B marketing and sales systems. Search by tool, category, or common use.

Tool groups

These groups are inferred from how each tool is used inside workflows.

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2 results

Search results for "google analytics 4"

Analytics24 workflowsCore in 17Enriched

Google Analytics 4

Web and app analytics for understanding customer journeys and marketing performance

Google Analytics 4 is Google's analytics platform for measuring website and app behavior, customer journeys, events, conversions, and campaign performance. In B2B workflows, it is useful for diagnosing funnel changes, identifying traffic and conversion anomalies, measuring campaign impact, and connecting marketing activity to website behavior.

Common uses

Source data, native configuration, governed actions, and measurementSource data, governed actions, and measurementLanding page and conversion behaviorTraffic and conversion context

Primary workflow links

AnalyticsCore tool

Analyze content-to-conversion paths in GA4 with Claude

Role: Source data, governed actions, and measurement

Demand GenerationCore tool

Audit campaign landing-page quality in GA4 with Claude

Role: Source data, governed actions, and measurement

Marketing OpsCore tool

Audit UTMs and attribution hygiene across campaigns

Role: Traffic source and conversion audit

17 core usesView tool page ->
Analytics2 workflowsCore in 1Enriched

GA4

Website analytics and event tracking

Google Analytics 4 tracks website traffic, engagement, events, and conversions. Marketing teams use it to understand campaign performance, content behavior, and conversion paths.

Common uses

Analytics and conversion trackingWebsite and conversion performance

Primary workflow links

AnalyticsCore tool

Build a content performance hypothesis engine from past campaign data

Role: Website and conversion performance

Content Creation

Create ROI calculators and assessments as content lead magnets

Role: Analytics and conversion tracking

1 core useView tool page ->