Analyze content-to-conversion paths in GA4 with Claude

Write a one-page operating charter for content journey role and conversion assistance before exporting any data. State the exact decision this workflow supports: which content should be refreshed, consolidated, linked, promoted, or retired based on its observable journey role. Define the in-scope business units, pipelines, regions, date window, record types, and exclusions, then name one analysis owner, one Google Analytics 4 data owner, and one final approver. Record the review cadence as monthly or quarterly and specify where evidence, approvals, and exceptions will be stored. Review the charter with the approver and do not proceed until the scope and decision rights are accepted.

Convert the operating policy into a rule register that can be checked against GA4 events and dimensions. Create one row per rule with rule_id, rule_name, business_reason, required_fields, calculation_or_test, pass_condition, exception_code, severity, owner, and policy_version. Start with these minimum checks: page paths are normalized, content and utility pages are separated, conversion paths use a consistent scope, high-traffic pages are not assumed to be influential, and assistance is described as observed association rather than proof of causation. Give every rule an example that should pass and an example that should fail so reviewers interpret it consistently. Have the business owner approve the rule register and record any unresolved policy questions before data is scored.