Define the decision, scope, and accountable owners
30-45 min
30-45 min
Write a one-page operating charter for GA4 event and measurement integrity before exporting any data. State the exact decision this workflow supports: which tracking defects block reporting, which can be scheduled, and which measurement-plan rules need revision. Define the in-scope business units, pipelines, regions, date window, record types, and exclusions, then name one analysis owner, one Google Analytics 4 data owner, and one final approver. Record the review cadence as monthly and after releases and specify where evidence, approvals, and exceptions will be stored. Review the charter with the approver and do not proceed until the scope and decision rights are accepted.
An approved operating charter with scope, owners, cadence, and decision rights.
A narrow decision produces better analysis than a broad request to “find insights”; keep out-of-scope questions in a separate backlog.