Define the argument before collecting research
45 min
45 min
Write the core argument you want the white paper to make. Include the audience, business problem, market shift, your current hypothesis, and what the reader should believe or do after reading. This prevents research collection from turning into a pile of disconnected stats.
A clear white paper argument brief with audience, hypothesis, and desired reader shift.
A white paper without a point of view is just a long blog post. If the argument feels too safe, sharpen it before researching.
Create a white paper argument brief.
Audience:
{{audience}}
Business problem:
{{business_problem}}
Market shift:
{{market_shift}}
Our hypothesis:
{{hypothesis}}
Product or service relevance:
{{product_relevance}}
Output:
1. Core argument
2. Reader belief before reading
3. Reader belief after reading
4. Evidence needed to support the argument
5. Claims we must prove
6. Claims to avoid
7. Best white paper structure
Make the argument specific and defensible.