Transform analyst notes, public research, market data, and internal expertise into a differentiated white paper with a clear point of view.
Create a research-backed POV white paper that synthesizes public market evidence, internal expertise, and a differentiated argument for your category.
Quick view
Check the audience, core tools, and access before you start the detailed steps.
Best for
Core tools
6 tools used across the workflow.
Access
Preview the open steps, then unlock the remaining implementation details and prompts.
Why this works
Most research-backed white papers either summarize obvious market trends or become thinly disguised product brochures. This workflow forces a stronger structure: evidence first, point of view second, product relevance last. By separating source collection, claim scoring, SME review, and narrative development, the final asset feels credible instead of stitched together from generic statistics.
Expected results
Research sources organized
20-40 sources
A strong POV paper needs enough external evidence to support the argument, but scoring prevents the draft from becoming bloated with weak sources.
White paper length
8-15 pages
This is a practical range for a research-backed B2B asset that includes argument, evidence, framework, visuals, and recommendations.
Campaign assets created
10-20 derivatives
The same argument can support landing page copy, email, LinkedIn posts, sales summaries, pull quotes, and event topics.
Strategic value
Differentiated category POV
The workflow combines external research with internal SME judgment, which makes the final paper more defensible than generic trend summaries.
Step-by-step workflow
The first 2 steps are open. Pro unlocks the remaining steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and implementation details.
45 min
45 min
Write the core argument you want the white paper to make. Include the audience, business problem, market shift, your current hypothesis, and what the reader should believe or do after reading. This prevents research collection from turning into a pile of disconnected stats. Paste the relevant source material into Google Docs with labels for source, theme, evidence strength, confidence, and implication, then ask for structured output instead of a polished final draft on the first pass. Write the first version for usefulness, then tighten the language so it sounds like a practitioner speaking to a real buyer rather than a generated marketing block.
A clear white paper argument brief with audience, hypothesis, and desired reader shift.
A white paper without a point of view is just a long blog post. If the argument feels too safe, sharpen it before researching.
Create a white paper argument brief.
Audience:
{{audience}}
Business problem:
{{business_problem}}
Market shift:
{{market_shift}}
Our hypothesis:
{{hypothesis}}
Product or service relevance:
{{product_relevance}}
Output:
1. Core argument
2. Reader belief before reading
3. Reader belief after reading
4. Evidence needed to support the argument
5. Claims we must prove
6. Claims to avoid
7. Best white paper structure
Make the argument specific and defensible.1-2 hours
1-2 hours
Work in Perplexity to collect relevant public reports, analyst summaries, government data, industry publications, benchmarks, and credible news sources. Save every source in Airtable with title, URL, publisher, date, claim, relevance, and confidence. Do not paste random statistics into a draft without source tracking. Paste the relevant source material into Perplexity with labels for source, theme, evidence strength, confidence, and implication, then ask for structured output instead of a polished final draft on the first pass. Separate evidence from interpretation so the team can tell what came from the source material and what is your recommendation.
A sourced evidence library with claims, dates, publishers, and relevance notes.
Prefer recent primary sources and reputable research over recycled blog statistics. If five blogs quote the same number, find the original source or do not use it.
Pro workflow preview
Previewing 2 of 8 steps
Get the remaining 6 steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and ongoing workflow and prompt releases.
$9/month
Research evidence for this white paper argument.
Argument brief:
{{argument_brief}}
Find evidence across:
- Analyst or consulting reports
- Public industry research
- Government or standards sources
- Credible news or market analysis
- Vendor-neutral benchmarks where possible
For each source, capture:
1. Source title
2. Publisher
3. Date
4. URL
5. Relevant claim
6. Why it supports or challenges the argument
7. Confidence level
Prioritize credible and recent sources.Related workflows
Continue with workflows that share a similar GTM motion, category, or tool stack.
Produce a source-backed quarterly industry report with trend analysis, visual recommendations, strategic implications, and a designed final format.
Produce a polished 8-12 page white paper with source-backed arguments, executive-ready structure, visuals, and a downloadable PDF.
Create a structured market landscape report with category map, competitor clusters, market trends, buyer themes, and strategic implications.
A complete topical authority map with competitor coverage, owned content gaps, priority clusters, and a sequenced SEO roadmap.