Best for
- B2B teams running paid or outbound traffic to landing pages
- Startup marketers who need fast page feedback before a launch
- Web teams that want a structured CRO backlog instead of subjective comments
Score any campaign page for positioning clarity, proof, CTA strength, friction, analytics signals, and conversion blockers, then turn fixes into a prioritized backlog.
Create a scored landing page teardown with rewritten copy, CRO recommendations, and a fix queue your web team can execute.
Quick view
Check the audience, core tools, and access before you start the detailed steps.
Best for
Core tools
6 tools used across the workflow.
Access
Preview the open steps, then unlock the remaining implementation details and prompts.
Why this works
Most landing page feedback is either subjective design opinion or a generic AI roast. A useful B2B teardown needs to connect positioning, proof, CTA, page friction, and analytics evidence. This workflow turns the review into an execution queue so the output is not just advice, but a list of fixes someone can actually ship.
Expected results
Audit output
10 scored criteria
The rubric produces specific scores for clarity, proof, CTA, friction, and message match instead of generic page feedback.
Fix backlog
10-20 prioritized fixes
Most B2B landing pages have multiple issues, but only a smaller set should be prioritized for the first edit pass.
Time saved
3-5 hours per audit
AI accelerates page extraction, structured critique, copy rewrites, and backlog creation, while humans still verify the judgment.
Execution quality
Assigned fix queue
The workflow creates owner-ready tasks, which makes it more likely that the audit leads to shipped changes.
Step-by-step workflow
The first 3 steps are open. Pro unlocks the remaining steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and implementation details.
20-30 min
20-30 min
Start with the live landing page URL, target audience, traffic source, offer, primary CTA, and conversion goal. Work in firecrawl and airtable and capture the concrete operating details: campaign name, audience, channel, offer, message angle, asset URL, performance baseline, owner, and approval status. Keep the work narrow: complete step 1, record the decision or asset created, and avoid changing unrelated parts of the workflow. Before moving on, check that the output is specific enough for the next person to use without guessing what happened; the expected handoff is A landing page audit record with extracted page content and campaign context.
A landing page audit record with extracted page content and campaign context.
Never audit a page without knowing the traffic source. A page for cold paid traffic needs different proof and clarity than a page linked from a warm webinar follow-up.
30-45 min
30-45 min
Open Google Analytics 4 and capture sessions, source mix, conversion rate, form starts if tracked, device split, top referrers, and drop-off points. Work in google analytics 4, hotjar, and airtable and capture the concrete operating details: campaign name, audience, channel, offer, message angle, asset URL, performance baseline, owner, and approval status. Keep the work narrow: complete step 2, record the decision or asset created, and avoid changing unrelated parts of the workflow. Before moving on, check that every claim has a source, every assumption is labeled, and unsupported claims are removed; the expected handoff is A short evidence summary showing how visitors behave on the page.
A short evidence summary showing how visitors behave on the page.
If analytics are thin, say so. A confident CRO recommendation based on 42 visits is worse than a cautious recommendation with clear assumptions.
30 min
30 min
Use Claude to evaluate the page against a structured rubric: who it is for, what problem it solves, why now, why this company, proof quality, CTA clarity, friction, trust, objection handling, and mobile readability. Work in claude and airtable and capture the concrete operating details: campaign name, audience, channel, offer, message angle, asset URL, performance baseline, owner, and approval status. When you use the prompt template attached to this step, paste the real source material, name the expected output sections, and ask the model to flag uncertainty instead of filling gaps. Before moving on, check that the output is specific enough for the next person to use without guessing what happened; the expected handoff is A scored teardown with evidence-backed strengths, weaknesses, and risk areas.
A scored teardown with evidence-backed strengths, weaknesses, and risk areas.
Force Claude to quote the page section or analytics signal behind every critique. This prevents generic recommendations like 'make the CTA stronger' without explaining why.
Pro workflow preview
Previewing 3 of 7 steps
Get the remaining 4 steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and ongoing workflow and prompt releases.
$9/month
Audit this B2B landing page using a conversion-focused rubric.
Page URL:
{{page_url}}
Extracted page content:
{{page_content}}
Campaign context:
{{campaign_context}}
Analytics summary:
{{analytics_summary}}
Score each area from 1-5:
1. Audience clarity
2. Problem clarity
3. Offer clarity
4. Differentiation
5. Proof and credibility
6. CTA strength
7. Form friction
8. Objection handling
9. Mobile scannability
10. Message match with traffic source
For each score, include evidence from the page or analytics. Then list the 10 highest-impact fixes.Related workflows
Continue with workflows that share a similar GTM motion, category, or tool stack.
Build a competitor messaging map with repeated claims, proof gaps, overused language, and sharper positioning opportunities for your brand.
A keyword-to-ad-to-landing-page audit system that identifies message gaps and generates fixes for Google Ads quality score improvement.
A weekly funnel diagnosis system with metric definitions, anomaly thresholds, source exports, root-cause classification, action owners, dashboard validation, and stakeholder updates.