Turn customer onboarding calls into lifecycle content

Pull 10-20 recent onboarding calls from Gong and connect them to customer context in HubSpot. Capture company size, segment, use case, onboarding stage, product plan, implementation complexity, and whether the customer reached first value. Do not start drafting yet. The goal is to understand which questions appear repeatedly across similar customer types.

Use Claude to analyze the call transcripts and identify recurring patterns. Look for setup blockers, confusing terms, missing documentation, repeated objections, customer language around value, and moments where the customer finally understood something. Separate practical questions from strategic concerns so each becomes the right content type.

Analyze these onboarding call transcripts and extract lifecycle content opportunities.

Customer segment:
{{customer_segment}}

Product/use case:
{{product_use_case}}

Transcripts:
{{onboarding_transcripts}}

For each repeated pattern, output:
1. Theme name
2. Customer question or blocker
3. Original customer language
4. Lifecycle stage where it appears
5. Why it matters for activation or adoption
6. Recommended content type: email, help doc, product tip, checklist, video, sales proof, or onboarding script
7. Priority score from 1-5

Do not invent issues. Only use patterns supported by the transcripts.