Best for
- B2B teams preparing for trade shows, partner events, summits, or user groups
- Field marketers who need a consistent visual kit without starting every asset from scratch
- Small teams with limited design bandwidth before events
Turn a single event campaign brief into booth banners, tabletop signs, QR cards, social graphics, and follow-up visuals that feel consistent on site and online.
Create a complete event visual kit with approved messaging, booth signage, social graphics, QR assets, and follow-up visuals from one source brief.
Quick view
Check the audience, core tools, and access before you start the detailed steps.
Best for
Core tools
5 tools used across the workflow.
Access
Preview the open steps, then unlock the remaining implementation details and prompts.
Why this works
Event creative often becomes fragmented because booth signage, social graphics, QR cards, and follow-up visuals are made by different people at different times. A single campaign brief keeps the message consistent and prevents the booth from saying one thing while the follow-up campaign says another. This workflow turns event design into a repeatable kit instead of a scramble before shipping deadlines.
Expected results
Assets produced
8-12 event visuals
A normal event kit needs booth, print, QR, social, presentation, and follow-up assets, but the same visual system can support all of them.
Production time
2-3 hours after brief
The source brief and message hierarchy reduce repeated copy and design decisions across each asset.
Message consistency
One campaign across booth and digital
All visuals start from the same message hierarchy, so the booth, social posts, and follow-up landing page reinforce the same idea.
Reusable event system
Template for future events
The tracker, Canva templates, and review checklist can be reused for partner events, trade shows, webinars, and field activations.
Step-by-step workflow
The first 3 steps are open. Pro unlocks the remaining steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and implementation details.
30-45 min
30-45 min
Start with one short source brief in Google Docs. Include the event name, audience, booth goal, offer, CTA, QR destinations, booth dimensions, approved claims, brand rules, and examples of visuals you like. This brief becomes the single source of truth for booth assets, social posts, and follow-up visuals.
A focused event visual source brief with message, CTA, audience, and asset requirements.
Add the physical context. A booth banner viewed from 20 feet away needs fewer words than a LinkedIn graphic viewed on a phone.
Create an event visual source brief from the following inputs.
Event name:
{{event_name}}
Audience:
{{audience}}
Booth goal:
{{booth_goal}}
Offer or CTA:
{{offer_or_cta}}
Approved proof points:
{{approved_proof_points}}
Brand rules:
{{brand_rules}}
Assets needed:
{{assets_needed}}
Output:
1. Event message
2. Audience pain
3. Primary CTA
4. Proof points
5. Visual direction
6. Asset list
7. Copy length rules by asset type
8. Claims to avoid30 min
30 min
Use Claude to map the message hierarchy across booth banner, tabletop sign, QR card, social post, landing page hero, and follow-up graphic. Each asset should have one job. The banner should create instant relevance, the tabletop sign should explain the action, the QR card should remove friction, and follow-up visuals should reinforce the same campaign promise.
A message hierarchy that defines the role, headline, supporting copy, and CTA for each event asset.
Do not put your full value proposition on every asset. Repetition across a kit is good. Overloading every asset is not.
30 min
30 min
Create an Airtable tracker for every required visual. Include asset type, dimensions, owner, copy, design status, review status, print or digital destination, QR URL, and final file link. This prevents the classic event problem where the booth banner is final but the QR cards and follow-up graphics are still missing.
An event asset tracker with every visual, dimension, status, and destination captured.
Track print assets separately from digital assets. Print assets have earlier deadlines and much less room for last-minute fixes.
Pro workflow preview
Previewing 3 of 7 steps
Get the remaining 4 steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and ongoing workflow and prompt releases.
$9/month
Turn this event source brief into an asset message hierarchy.
Source brief:
{{event_source_brief}}
For each asset, output:
1. Asset type
2. Primary job of the asset
3. Recommended headline
4. Supporting line if needed
5. CTA
6. Visual direction
7. Copy length limit
8. Approval risk notes
Assets:
{{asset_list}}
Make each asset clear and scannable. Avoid repeating the same paragraph everywhere.Related workflows
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