Generate event booth visuals and signage from one campaign brief

Start with one short source brief in Google Docs. Include the event name, audience, booth goal, offer, CTA, QR destinations, booth dimensions, approved claims, brand rules, and examples of visuals you like. This brief becomes the single source of truth for booth assets, social posts, and follow-up visuals.

Create an event visual source brief from the following inputs.

Event name:
{{event_name}}

Audience:
{{audience}}

Booth goal:
{{booth_goal}}

Offer or CTA:
{{offer_or_cta}}

Approved proof points:
{{approved_proof_points}}

Brand rules:
{{brand_rules}}

Assets needed:
{{assets_needed}}

Output:
1. Event message
2. Audience pain
3. Primary CTA
4. Proof points
5. Visual direction
6. Asset list
7. Copy length rules by asset type
8. Claims to avoid

Use Claude to map the message hierarchy across booth banner, tabletop sign, QR card, social post, landing page hero, and follow-up graphic. Each asset should have one job. The banner should create instant relevance, the tabletop sign should explain the action, the QR card should remove friction, and follow-up visuals should reinforce the same campaign promise.

Turn this event source brief into an asset message hierarchy.

Source brief:
{{event_source_brief}}

For each asset, output:
1. Asset type
2. Primary job of the asset
3. Recommended headline
4. Supporting line if needed
5. CTA
6. Visual direction
7. Copy length limit
8. Approval risk notes

Assets:
{{asset_list}}

Make each asset clear and scannable. Avoid repeating the same paragraph everywhere.

Create an Airtable tracker for every required visual. Include asset type, dimensions, owner, copy, design status, review status, print or digital destination, QR URL, and final file link. This prevents the classic event problem where the booth banner is final but the QR cards and follow-up graphics are still missing.

Use Canva to create a consistent visual system for the event kit. Start with the booth banner and one social graphic because they define the two extremes: large physical visibility and small mobile readability. Lock the typography, spacing, accent color usage, icon style, and visual motif before creating the rest of the kit.

Using the approved visual system, create the remaining assets: tabletop signs, QR cards, badge insert, presentation title slide, LinkedIn post graphic, speaker announcement graphic, email header, and follow-up landing page visual if needed. Keep the assets consistent but not identical. The kit should feel like one campaign adapted to multiple surfaces.

Before exporting, review every asset against the source brief. Check approved claims, QR destinations, spelling, event names, dates, booth numbers, print dimensions, bleed requirements, and contrast. For digital assets, check mobile readability. For print assets, export the right file type and keep editable Canva links in Airtable.

Publish the digital assets to Webflow, social channels, or your event landing page as needed. Store final files, source files, QR URLs, and performance notes in Airtable. After the event, mark which assets were actually used and which drove scans, conversations, or follow-up clicks so the next event kit starts from evidence instead of preference.