Define the form journey and success event
30-60 min
30-60 min
Name each expected event from form view through submit and downstream lead confirmation. Decide whether success is form_submit, generate_lead, CRM receipt, or another key event. Work from Google Analytics 4 using event name, form ID, page path, session ID as the minimum evidence set. Complete this work in Google Analytics 4 or the controlled working file; no Claude prompt is needed for this step. Save the finished artifact in the form-friction evidence map with the run date, owner, evidence reference, confidence, and approval status. Treat spam protection as a separate exception class and do not count it as failure unless the policy says so.
Define the form journey and success event completed as a dated section of the form-friction evidence map, with event name, start-to-submit rate, evidence links, owner, and approval status for shorten the form.
Do not let event name stand in for form ID; that shortcut creates false positives in form funnel abandonment. Document the result in the same run folder so the next cycle can compare like with like. Apply it specifically during “Define the form journey and success event.”