Create a GA4 organic-traffic reality brief with Claude

Write a one-page operating charter for organic traffic quality and business relevance before exporting any data. State the exact decision this workflow supports: which organic gains should be protected, which traffic is low-value, and which pages or segments require deeper investigation. Define the in-scope business units, pipelines, regions, date window, record types, and exclusions, then name one analysis owner, one Google Analytics 4 data owner, and one final approver. Record the review cadence as monthly and specify where evidence, approvals, and exceptions will be stored. Review the charter with the approver and do not proceed until the scope and decision rights are accepted.

Convert the operating policy into a rule register that can be checked against GA4 events and dimensions. Create one row per rule with rule_id, rule_name, business_reason, required_fields, calculation_or_test, pass_condition, exception_code, severity, owner, and policy_version. Start with these minimum checks: organic traffic uses the correct channel definition, brand and non-brand implications are not inferred without evidence, geography aligns with the target market, low-volume conversion rates are labeled, and changes in tracking or consent are separated from behavioral changes. Give every rule an example that should pass and an example that should fail so reviewers interpret it consistently. Have the business owner approve the rule register and record any unresolved policy questions before data is scored.